Ancestry traced to: Cornwall, England; Rhineland, Germany; Norway; Jordan/Jerusalem region. Both Mother's and Father's European families arrived in U.S. in 1750s.
Lerch, Beth Ann was born on August 20, 1965 in Reading, Pennsylvania. She attended Temple University's School of Communications & Theater, and various post-graduate classes at NYU and UCLA. She began her career in journalism - with various positions covering sports, fashion and entertainment - and moved into fashion publicity before moving from NY to Los Angeles where she worked in TV/Film development with Willie Kutner and Suzanne Bauman, also assisting screenwriter Patricia Resnick. She began a career in the Music Industry after accepting a position at Rhino Entertainment, later transitioning to Warner Music Group; in 2001, she launched The B Company to provide PR & Marketing services to music artists, a company that is now globally known as a leader in various genres.