Career
He covers the National Basketball Association as the editor-in-chief of, and as a contributor to both Bleacher Report and Gentlemen’s Quarterly. He is best known for co-founding the now-defunct blog "Free Darko", which he founded in January 2005. Shoals has written regularly on the National Basketball Association for McSweeney"s, America Online Fanhouse, Deadspin, and SLAM Magazine, among others Is Shoals"s flagship project and remains his best-known work. sees frequent citations in the mainstream media, including the Entertainment and Sports Programming Network column TrueHoop.
In November 2008, Shoals and other writers for published a book with Bloomsbury Publishing, Presents.
The Macrophenomenal Pro Basketball Almanac. In November 2010, the second book, Presents: The Undisputed Guide to Pro Basketball History, was released.
Shoals co-founded, edits, and writes for the sports site In August 2011 it was announced that Shoals would be heading a group of writers and editors looking to create a new longform sports website entitled The site was described as a sports version of The Awl and its co-founders included Tom Scharpling of The Best Show on WFMU, Language Whitaker of SLAM Magazine, and Tim Marchman of Sports Illustrated among others Shoals and company looked to raise $50,000 through the crowdfunding site Kickstarter, which would allow to operate for one year.
The $50,000 goal was reached on September 18 and the funding drive ended on September 29.
Several staff writers covered the 2011 World Series for Deadspin and Deadspin currently features Classical articles semimonthly. On November 7 a Tumblr blog was set up as a preview. That blog is now home to "Art Annex," an online gallery showcasing original illustrations featured on the main site.
On December 2, 2011, went live.
In 2006, Shoals created Heaven and Here, a blog on the Home Box Office show The Wire.
