Career
The husband and wife combined the first syllables of their last name and came up with, “Rustans”. In 1971, he opened the first Rustan’s Supermarket in Highway 54.
Tantoco established several companies under the Rustan’s brand. Among them:
Rustan’s Supercenters, Inc.
Shopwise
Store Specialist Inc.
Rustan’s Marketing Corporation
Rustan’s Marketing Specialists, Inc.
Rustan Coffee
Recently, Tantoco sold over one-third stake in subsidiary Rustan Supercenters, Inc. (RSCI) which operates group's supermarket chains, to Dairy Farm, retailing unit of Hong Kong's Jardine Matheson, for an undisclosed amount.