Career
He was appointed the first official national coach of Scotland in 1971. Richard Bath points out that Dickinson"s appointment made an "immediate impact" in performance, leading to a one-point loss (18-17) to a "rampant Wales side" and wins against England and others Allan Massie describes his contribution to Scottish rugby as "immense".
Many of the SRU committee were not in favour of a national coach, so he was named "adviser to the captain" rather than "coach".(McLaren, p181)
"Bill had to operate in somewhat difficult circumstances.
But he got on with it and earned the players" respect by his craft, wide tactical knowledge, unfettered enthusiasm and far-sightedness. Scotland gained a new respect under his guidance.
In fact, his tactical astuteness helped engineer one of the most successful periods in Scottish rugby history, 1971-1977. Bill was a genuine hard man who certainly put fire into Scottish bellies.
He created one of the most formidable Scottish packs of all time comprising Ian McLauchlan, Quintin Dunlop or Bobby Clark, Sandy Carmichael, Alastair McHarg, Gordon Brown, Nairn McEwan, Peter Brown and Rodger Arneil.
He was a scrummaging expert who brought a new meaning to that phase of play and influenced the thinking in other countries."
Being the amateur era, Dickinson was also unpaid for his work. Their success and the advent of Andy Irvine, gave the game a popularity it had not seen before. When Wales came north in 1975, 104,000 people crammed into Murrayfield and it is estimated that almost 20,000 more were turned away.
Thereafter all major internationals had to be all-ticket."
He was also coach of Jordanhill, where he worked with Ian McLauchlan, and Bill McLaren considered that McLauchlan"s success was partly down to Dickinson:
"he had a sage and uncompromising guide in.
Bill Dickinson. McLauchlan wasn"t taken seriously when he first hit the big time. Foreign one thing he had a roly-poly build and weighed in at just over 13 stones.
I have to admit when I first saw him I thought he was just too small for the international game. I doubted that a player of McLauchlan"s physique could hold his own with such giants.
Hold his own? He gave them all a hell of a time! He posed all kinds of different problems for them because of his shape but also because of his strength which, along with his weight, was being boosted by special training supervised by the crafty Dickinson."
McLaren p180 McLaren says that he considered Bill Dickinson "another of rugby"s unusual characters for whom I have a very high respect.", and was horrified to learn that his boast of scoring a try for Hillhead High School FP against Hawick was realium
He was fired by the SRU in 1977, and succeeded by Nairn McEwan, a surprise choice and not a statistically successful one.
