Background
Seifert, Bo Leopold was born on April 2, 1945 in Stockholm. Son of Herman and Margit Victoria (Johnson) Seifert.
Seifert, Bo Leopold was born on April 2, 1945 in Stockholm. Son of Herman and Margit Victoria (Johnson) Seifert.
Graduate, Franz Schartaus School Business Administration, Stockholm, 1966. Bachelor in International Management, School Economics, St. Gallen, Switzerland, 1969. Bachelor in International Management, Thunderbird Graduate School, Phoenix, 1970.
Management trainee, account executive Leo Burnett Advertising, Chicago, 1970—1971. Vice president, account director Caldings Advertising Agency, Stockholm, 1971—1972. President, founder Perceptum Information AB, 1973—1982.
Group chairman Young & Rubicam AB, 1982—1985. Area director Scandinavia, 1983—1985. Director, chairman board Cato Johnson Svenska AB, Stockholm, Marsteller AB, Stockholm, Wunderman DM AB, Stockholm, Horizons Media AB, Stockholm, 1982—1985.
Doctor of Medicine Dentsu Young & Rubicam Hong Kong, 1985—1990. Regional director HDM/DYR, North Asia, 1988—1989. Area director, senior vice president HDM, North Asia, 1990—1993.
President, Chief Executive Officer GGK International, Zurich, Switzerland, 1990—1994, managing director marketing services and international business development, 1994—1996, ISL Marketing AG, Lucerne, Switzerland. Resident Seifert Lagerkvist & Partners, Zurich, since 1997. Board directors, reference group Marknadstekniskt Centrum School Economics, Stockholm, 1983—1985.
Served with Swedish Navy, 1966-1967.
Member of Association Swedish Advertising Agencies (board directors 1983-1985), Royal Swedish Yacht Club (Sjovillan, Saltsjobaden).
Married Jannice Ericsson Seifert, October 12, 1968. Children: Casper, Lucas.