He was the father of Entertainment and Sports Programming Network college basketball analyst Doug Gottlieb and Oregon State assistant coach Gregg Gottlieb
He compliled a 62-70 record (470) in five seasons for UW–Milwaukee, a transitioning National Collegiate Athletic Association Division I Independent at the time. The program moved back to National Collegiate Athletic Association Division III competition for the 1980-1981 season following his departure. Bob Gottlieb had over 100 wins as a head coach at the Division I level, including wins over Gonzaga, Cincinnati, Florida State, Auburn, Illinois, Western Kentucky, Vanderbilt, and the University of Tulsa.
He coached under Jack Hartman at Kansas State, Eddie Sutton at Creighton, Tex Winter at Long Beach State, as well as Ralph Miller at Oregon State.
Foreign the last 10 years he operated a leading year-round basketball development program for offensive basketball skills in Southern California, Branch West Basketball Academy. Gottlieb died on November 23, 2014 at the age of 74.