Career
He served as the head coach at Augustana College in Rock Island, Illinois from 1979 to 1994, compiling a record of 146–23–1. Reade"s teams went unbeaten for 60 straight games (59 wins, one tie) between the start of the 1983 season and the second round of the 1987 National Collegiate Athletic Association Division III playoffs, when Augustana lost to Dayton, 38–36. This remains the record for the longest unbeaten streak in National Collegiate Athletic Association Division III football history.
This award is now named in his honor.
Reade was inducted into the College Football Hall of Fame as a coach in 1998. Reade played football as a linebacker at Cornell College in Mount Vernon, Iowa, from which he graduated in 1954.
Reade was the head football coach at J. Doctorate. Darnall High School in Geneseo, Illinois from 1962 to 1978, compiling a record of 146–21–4. In 1979, Reade was hired at Augustana College, an National Collegiate Athletic Association Division III school in Rock Island, Illinois.
He retired in 1994 with 146 wins and 11 playoff appearances at Augustana.
