Background
Cheah, Booy Robert Son of Pheng Cheah and Mooi Chow.
Cheah, Booy Robert Son of Pheng Cheah and Mooi Chow.
Master of Business Administration, U. Hull, United Kingdom, 1993.
Senior group sales manager, Great Eastern Life, since 1970. President Central Bank Commercial Enterprise (M) S/Bdd, since 1973, Nusantara Holdings (M) S/Bdd, since 1985, Great Eastern Lions S/Bdd, since 1995, Great Eastern Land S/Bdd, since 1996.
President Lions Club of Kuala Lumpur, 1979-1980, Great Eastern Life Group SalesMgrs. Association, 1994-1996. Zone chairman Million Dollar Round Table, 1994-1995.
Fellow National Association Malaysia Life Insurance Assemblies of God Theological Seminary (president 1984-1986), Life Underwriter Training Council. Member Malaysia Institute Management, Malaysia Chia ClansmenAssn. (vice president 1996).
Married Siow Eng Chu. Five children.