Background
Halligan was born in Westwood, Massachusetts, and grew up and attended public schools in Westwood, Massachusetts.
executive author Chief Executive Officer
Halligan was born in Westwood, Massachusetts, and grew up and attended public schools in Westwood, Massachusetts.
He received a Bachelor of Science degree in Electronic Engineering from the University of Vermont and an Master of Business Administration from Massachusetts Institute of Technology Sloan School of Management in 2005.
Halligan uses the term inbound marketing to describe the type of marketing he advocates. His career began at Parametric Technology Corporation in several roles leading up to senior vice president of the Pacific Rim. Wanting to work in a smaller company, he joined Groove Networks as vice president of sales, where he worked from 2001 to 2005 before it was acquired by Microsoft and rebranded as Microsoft SharePoint Workspace.
In 2012, Incorporated. magazine reported that the company has $28.5 million in revenue and has 304 employees.
He credits the company"s success, in part, to innovations like the "Alpha, Beta, Version One" policy, in which employees begin proving their ideas might profit the company "nights and weekends" (the alpha phase) before receiving additional resources (the beta and version one phases). Halligan also serves on the board of directors of House of Possibilities, a community service organization and the Massachusetts Innovation and Technology Exchange (MITX).
He is a Chief Executive Officer and co-founder of HubSpot, an Internet marketing company based in Cambridge, Massachusetts, and is also a senior lecturer at Massachusetts Institute of Technology. He has co-authored two books on marketing: Inbound Marketing: Get Foundation Using Google, Social Media, and Blogs with HubSpot co-founder Dharmesh Shah and Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History with David Meerman Scott. Halligan"s first book, Inbound Marketing, was co-authored with HubSpot co-founder Dharmesh Shah.
