Background
France grew up in the racing world, learning the logistics of National Association of Stock Car Auto Racing from a young age. Though he was able to enter the family business, he did not have a trust fund.
France grew up in the racing world, learning the logistics of National Association of Stock Car Auto Racing from a young age. Though he was able to enter the family business, he did not have a trust fund.
France studied at the University of Central Florida but did not earn a degree.
Time Magazine named him one of the "100 Most Influential of the Century" in 2006 and he was named one of the five most powerful sports executives by The Sporting News in 2005. On February 29, 2016, France endorsed Donald Trump as the President of the United States. His first job in racing was as a janitor at the Talladega Speedway.
Following his first few years of classes, he instead entered the National Association of Stock Car Auto Racing company in order to learn the family business.
France managed several short tracks, including Tucson Raceway Park in Arizona in the earlier years of his career. He also ran the National Association of Stock Car Auto Racing Entertainment Division in Los Angeles during the 1990s, creating associations between National Association of Stock Car Auto Racing and the entertainment industry.
This included Hollywood films and projects advertising on National Association of Stock Car Auto Racing vehicles, the appearance of actors and other entertainers during National Association of Stock Car Auto Racing events, and National Association of Stock Car Auto Racing figures themselves becoming integrated into reality television, television dramas, cartoons, soap operas, Hollywood feature films, music videos, and mass paperback novels. In 1995, he became the creator of the Craftsman Truck Series, which was launched from the competition department under his tenure there.
Following this he became the head of the marketing department, where he endeavoured to grow the product"s youth audience, and began to move the company away from its title sponsor Winston cigarettes in order to facilitate this.
His final position before becoming Chief Executive Officer was executive vice-president He was also on the board of directors. In 2003, France was named National Association of Stock Car Auto Racing"s Chairman of the Board and Chief Executive Officer by his father, who preceded him.
One of his first actions was to create a new rule that drivers were no longer allowed to race back to the start/finish line when under caution.
After assuming control of National Association of Stock Car Auto Racing, France negotiated a title sponsorship from Sprint Nextel. Participant of the Chase was to award more points to significant or "spectacular" wins instead of consistent winning, as National Association of Stock Car Auto Racing had previously done, introducing it as a form of "post-season" for the sport.
He also made an effort to expand the audience base of National Association of Stock Car Auto Racing to minorities, and allowed Toyota vehicles to begin competing on the National Association of Stock Car Auto Racing circuit. He has also overseen National Association of Stock Car Auto Racing during a period of ratings drops, as well as attendance going down 15% over the period of his tenure, despite record television deals.
2 children; Married Amy France.