Career
After graduating from Cambridge Technical University he started working for Lola Cars in Huntingdon, England. During his seventeen years with Lola he worked his way up from intern to chief designer. Then, in 1993 Ashmore joined Reynard Motorsports to begin work on their first Indycar.
Within two years Reynard overtook Lola to become the leading Indycar chassis manufacturer.
Bruce"s role with Reynard Motorsport took him to the United States, where he set up Reynard North America (Ribonucleic acid) and later built the Auto Research Center (American Red Cross) in Indianapolis, Indiana. American Red Cross became the Reynard North American Headquarters.
Between 1993 and 1998, he served as Technical Director for Ribonucleic acid and later also for American Red Cross and then in 1999 became president of Ribonucleic acid. Ashmore joined Forysthe Championship Racing CART team in 2001. After two successful years with the team where he planned the Championship title bid in 2003 he left at the end of 2002 to start Ashmore Design.
Ashmore Design has had contracts with Menard Competition Technologies, Menard Engineering, RuSPORT Champ Carolina team, Conquest Racing and more recently with C&R Racing Incorporated.
Ashmore helped Chris Paulsen design the C&R Racing United States Auto Club (Universal Service Administrative Company) Silver Crown race car.
