Background
Bendinger, Bruce H. was born on July 22, 1944 in Milwaukee. Son of H.J. and Babette (Klein) Bendinger.
( WELCOME TO THE REVOLUTION. HANG ON! We have an evolutio...)
WELCOME TO THE REVOLUTION. HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer. THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.
http://www.amazon.com/gp/product/1887229396/?tag=2022091-20
(3rd ed. Red Pencil Version Bruce Bendinger. Published 200...)
3rd ed. Red Pencil Version Bruce Bendinger. Published 2002 by The Copy Workshop in Chicago, IL . Written in English. ISBN 1887229116
http://www.amazon.com/gp/product/1887229116/?tag=2022091-20
marketing and creative communication consultant
Bendinger, Bruce H. was born on July 22, 1944 in Milwaukee. Son of H.J. and Babette (Klein) Bendinger.
Bachelor of Science in Psychology, University Wisconsin, Madison, 1966.
Trainee, copywriter, Chicago, 1966-1968; copy group head, Chicago, 1967-1968; creative supervisor, Chicago, 1968-1970; associate creative director, Leo Burnett Company, Chicago, 1970-1974; creative director, vice president, Leo Burnett Company, Chicago, 1972-1974; consultant, Bruce Bendinger Creative Comm., since 1975; artist in residence, Foote Cone & Belding, Chicago, 1979; group cd, senior vice president, Foote Cone & Belding, Chicago, 1979-1981; creative consultant, Bruce Bendinger Creative Comm., Chicago, since 1981.
(The #1 book on advertising copywriting. Lots of examples....)
( WELCOME TO THE REVOLUTION. HANG ON! We have an evolutio...)
(Book by Bendinger, Bruce)
(3rd ed. Red Pencil Version Bruce Bendinger. Published 200...)
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Member Illinois Art Council Committee Public Media, sponser: 4A's Basic AD's Class for minority groups.
Married Lorelei Davis, November 28, 1981. 1 child: Jessica Carleton.