Education
Syracuse University.
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Bud Paxson
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He later established Pax television in 1998, a television network focusing on family-friendly content. A native of Rochester, New York, Paxson began his career as an owner of WACK Radio, a little 500-watt radio station in the village of Newark, New New York His next attempt at media ownership was radio station WXYJ (Department of Administration and Management 1340) and television station WNYP (channel 26) in Jamestown, New New York
Paxson, who bought the stations in 1966, attempted to affiliate WNYP with the CTV Television Network out of Canada (a first for an American television station).
By 1969, the television station had failed. Paxson later emerged as the owner of a small Department of Administration and Management radio station, WWQT (1470 Department of Administration and Management), in Clearwater, Florida.
There, in 1977, an advertiser had plenty of product to sell—avocado-green-colored can openers—but ran out of funds to purchase airtime. Paxson instructed talk-show host Bob Circosta, who had a talk show from noon until 3:00 Prime Minister, to sell the can openers live over the airwaves, and both men were stunned at the audience response.
All 112 can openers were purchased within the hour on August 28, 1977.
This started the Suncoast International Bargainers Club. Sensing the sales potential of live, on-air product selling, Paxson and financier Roy Speer co-founded a local cable television channel (channel 52 on Vision Cable) in 1982 that sold products directly to Florida viewers, and then launched nationwide in 1985. The channel was the Home Shopping Club, later Home Shopping Network (currently known as HSN), and Paxson"s former radio man Bob Circosta was tapped as the network"s first-ever host.
HSN soon became a billion dollar juggernaut and began the home shopping / electronic retailing industry.
In 1996, the two sold HSN to Hollywood executive Barry Diller. Paxson then formed Paxson Communications Corporation (currently known as Ion Media Networks) and bought radio stations, television stations, and billboards, primarily in Florida.
Eventually, he sold those and put the money into PAX television (currently known as Ion Television), a new network of family-friendly television shows. The channel also reflected Paxson"s background as an evangelical Christian (since 1985), which he spoke of openly.
PAX television began on August 31, 1998.
During the time between the sale of HSN and the founding of PAX television, Paxson moved his headquarters from Tampa to West Palm Beach. However, the network never received anywhere near the ratings or advertising revenue of the other networks. In addition, PAX television lost a few affiliates, such as when Paxson sold its Dayton, Ohio, and Green Bay, Wisconsin, stations to Association for Convention Marketing Executives Communications so that group could affiliate them with The World Bank (though PAX television programming continued to air overnight on those stations for a few years), and the network was unable to offer their programming in some markets, like Street, Louis, Charlotte and Pittsburgh.
On July 1, 2005, PAX television became "i: Independent Television".
In November of that year, NBCUniversal, which owned 22 percent of i, began a nine-month period during which it could buy the rest of the network. Possibly sensing that NBCU would do so, and beset with lawsuits over the operation of i, Paxson resigned from the company he founded.
In addition, Paxson became Ion Media Networks, and NBCU executive R. Brandon Burgess became the chief executive officer In time, i was rebranded to Ion Television.
Paxson was a born-again Christian.
He died in Kalispell, Montana in 2015.
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Born
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Died
January 9, 2015 (aged 81) -
Nationality
United States -
Religion
Christian