(The Colophon a book collectors quarterly part six 1931 ha...)
The Colophon a book collectors quarterly part six 1931 hardcover Underhill, Irving S.; Cather, Willa (authors); Adler, Elmer, Emmett, Burton; Win,Ballantyne, K. M. Jan 01, 1931
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(This is a reproduction of a book published before 1923. T...)
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ++++ The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to ensure edition identification: ++++ Magazine Articles I Have Read: A Classified List Of Important And Useful Material Culled From Magazines Burton Emmett Dodd, Mead and Co., 1906
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(This is volume 1,part 4 of The Colophon.)
This is volume 1,part 4 of The Colophon.
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art collector advertising executive book collector
He was born in Lee, Illinois, eldest of the three children of William and Susan (Castleman) Emmett. Both parents, and their forebears for a century before them, were of English-Canadian stock, and the mother left Canada only a week before Burton was born. The father, a farm implement dealer, had preceded her to the United States.
Burton attended the grade schools at Lee and Steward, Illinois, and the preparatory school of Northwestern University, Evanston, IIllinois; subsequently, for three years, he was a student at the university.
In 1894 he became editor of the Waukegan, Illinois, News, and later a reporter on the staffs of the Chicago Inter Ocean and Herald, and the Chicago Journal. Noting in a dramatic periodical an advertisement for a press agent for a Philadelphia theatrical venture, he applied for the position and was given it.
His talents in this field were not sufficient to carry the enterprise to success, but they did bring him to the notice of William Gillette, who in 1897 engaged Emmett as his personal press-agent. Later, he served in a similar capacity for Maude Adams, Viola Allen, Frank Daniels, Henry E. Dixey and other stage stars, most of whom were under the direction of Charles Frohman.
In 1908 Emmett entered the advertising business as a copy writer for Lord & Thomas of New York. Four years later he joined the staff of Frank Seaman, Inc. , as chief copy writer.
In 1919, with Clarence D. Newell, he established the Newell-Emmett Company, serving as vice-president until his retirement in 1928. He brought to the preparation of advertising copy a restraint, a dignity, and an honesty which are by no means universal.
Probably the best-known phrase of his devising was wholly outside the commercial field: "Join the Red Cross--all you need is a heart and a dollar. " Equally significant is the importance he attached to esthetic quality of design and layout.
He had been interested in typography since his Evanston days and was strongly influenced by William Morris and his followers. A keen and alert student of media and processes, he could evaluate the graphic arts both technically and spiritually.
He had suffered from angina pectoris for several years and died in Melfa, Virginia, while he and his wife were visiting friends; he was buried in Nyack, New York.
He was a leading figure in the American Institute of Graphic Arts from 1921 until his death, serving as president in 1924 and 1925, and was awarded the Institute gold medal in 1926. He was one of the originators of the Fifty Books of the Year show, out of which stemmed another annual exhibition of his creation, Fifty Prints of the Year. In 1928, with Elmer Adler, Vrest Orton, and John T. Winterich, he became a cofounder of the Colophon, a book-collectors' quarterly, and remained a member of its editorial board until his death.
(The Colophon a book collectors quarterly part six 1931 ha...)
(This is a reproduction of a book published before 1923. T...)
(This is volume 1,part 4 of The Colophon.)
book
His taste in prints covered every style, every period, every medium. He was sympathetic to innovation if it was not shallow or insincere. His chief interest in book-collecting was the literature of his own day and country. The roster of his intimates included many of the notable authors of his time.
He was a member of the American Institute of Graphic Arts (AIGA) from 1924 to 1925.
He was sympathetic to innovation if it was not shallow or insincere.
Gentle, tolerant, kindly, he was aptly characterized by an inscription which Bruce Rogers, bookdesigner and typophile, set down in a book which he presented to him: "To Burton Emmett, friend of prints and prince of friends. "
He was married in Chicago, May 16, 1897, to Mary Pratt of Gaylord, Kansas.
