Career
Prior to his appointment, he worked for the SIA group for more than 15 years in countries like Japan, Canada and Hong Kong. Campbell joined in Auckland in 1996 and was appointed vice-president of the airlines" operation in Canada in 2006. 2 years later, he was appointed general manager of Hong Kong and then of Japan operations in 2010.
Campbell took the position in 2011 and was quoted as saying "my immediate task is to establish a strong management team and we will be actively recruiting to fill senior positions".
On 1 November 2011, Campbell officially unveiled the new airline.
