Carl D. Marci is a physician, neuroscientist, author and public speaker on topics of social and consumer neuroscience.
Education
Marci received his Bachelor of Arts in psychology at, Master of Arts in psychology and philosophy at Oxford University as a Rhodes Scholar, and then completed his Doctor of Medicine with honors at Harvard Medical School. He also has training in the use of biometrics and the neuroscience of emotion through two National Institute of Health fellowships.
Career
He is the Chief Neuroscientist for Nielsen Consumer Research. Formerly, he was the Director of Social Neuroscience at Massachusetts General Hospital, and has been a visiting Lecturer at the Massachusetts Institute of Technology Media Laboratory He also has published articles in peer-reviewed science journals, and has given lectures nationally and internationally.
His early work focused on physiologic concordance or synchrony between patients and doctors as an indicator of empathy.
One study, published in the Journal of Nervous and Mental Disease found a relationship between high levels of physiologic concordance and empathy in a clinical population. He also conducted one of the few formal studies of the physiology of laughter during psychotherapy, which was featured in the Harvard Gazette.
Marci co-founded Innerscope Research in 2006. From 2008 to 2013, Marci served as Chief Executive Officer, building a global provider of consumer based neuroscience offering expertise in the use of biometrics, eye tracking, facial coding, fMRI and other technologies for measuring non-conscious processes related to media and marketing.
Marci has created patented and novel research approaches and algorithms for capturing neurophysiological responses in multiple domains.
His work with Innerscope on researching the emotions of Super Bowl advertising have been features nationally on Good Morning America, Cable News Network, and Microsoft and National Broadcasting Company. The model found that emotional engagement was much stronger with television than online viewing, but television viewed with similar online content showed the strongest points of engagement. Marci has presented at conferences sponsored by the Advertising Research Foundation, Association of National Advertisers, the Cable & Telecommunications Association for Marketing, the World Advertising Research Conference, European Society of Marketing Research Professionals, and the Festival of Media Global Event. Marci was also a guest editor of Media Magazine and the International Journal of Advertising Special Issue on Advertising and the Brain.
He has published articles in peer-reviewed science journals and gives lectures nationally and internationally.
Membership
In addition to his work at Innerscope, Marci is also the Chairperson of the Board of Advisors and a member of the Executive Committee for the Endowment for the Advancement of Psychotherapy in the Department of Psychiatry at Massachusetts General Hospital. Marci is a member of the Aspen Global Leadership Network and a 2014 Henry Crown Fellow.