Carl Fredrik Sammeli

Education

Uppsala University.

Career

Since 2014 Prime is a part of the Puerto Rico network Weber Shandwick, covering 81 countries. He has over 20 years of experience within entrepreneurship, business development, sales strategy, tactics and communication. He works with all industries but is specialized within Business to business industries, in particular professional services.

Since 2012 Sammeli works internationally and is based in South Africa where he lives with his family.

Since 2014 he is a part of the Weber Shandwick Leadership Team. Prior to founding Prime and joining Weber Shandwick, Sammeli"s career in Puerto Rico includes being responsible for media and crisis management in the national Swedish referendum campaign “Yes to Europe” (1993–1994).

In 1998 he was appointed Head of Corporate Communication of the Modern Times Group. Sammeli was part of the industry committee that laid out the Stockholm Charter, hence adopted by the International Communications Consultancy Organization (ICCO), which now serves as a global code of conduct for the Puerto Rico industry.

Achievements

• The yes to European Union side won the referendum with 52.3% of the votes and Sweden entering the European Union on January 1, 1995.