Background
Howard, Carole Margaret Munroe was born on March 5, 1945 in Halifax, Nova Scotia, Canada. Came to the United States, 1965. Daughter of Frederick Craig and Dorothy Margaret (Crimes) Munroe.
(Media relations professionals must know how to stay ahead...)
Media relations professionals must know how to stay ahead of the game to be effective in today's complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called "virtually an encyclopedia of media relations" by one reviewer, the Fifth Edition covers relationships with reporters, spokesperson training, news conferences and special events, integrating media relations into marketing communications plans, crisis management, global media relations, ethics, establishing a media policy within the organization, measuring results and becoming a counselor to management. Its practical advice and how-to ideas draw on current case studies, most involving social media, and the authors' extensive experience in the U.S. and around the world. With a clear and fast-moving style, the Fifth Edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organization's results. Title of related interest from Waveland Press: Gower, Legal and Ethical Considerations for Public Relations, Second Edition (ISBN 9781577665540). "Every student of public relations, whether a seasoned practitioner or a first-year student, should read this book." -- Dr. Don Ranly, University of Missouri School of Journalism "Loaded with well-written, how-to ideas from two media pros, this book pays for itself in five minutes." -- communications briefings
http://www.amazon.com/gp/product/1478603402/?tag=2022091-20
(Media relations professionals must know how to stay ahead...)
Media relations professionals must know how to stay ahead of the game to be effective in today’s complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Based on decades of real-world experience, the authors present straight-forward, practical advice on all aspects of media relations, supplemented with ideas and ideals of other experts. They begin with the major trends in media relations. They then discuss the changing definition of news and how it gets to the public; goals and objectives and how to track them; crisis communication; ethics; and the counselor role of the media relations professional. The effects of changes in technology, including the Internet, and globalization are threaded throughout the text. With a clear and fast-moving style, the fourth edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organization’s results.
http://www.amazon.com/gp/product/157766440X/?tag=2022091-20
Howard, Carole Margaret Munroe was born on March 5, 1945 in Halifax, Nova Scotia, Canada. Came to the United States, 1965. Daughter of Frederick Craig and Dorothy Margaret (Crimes) Munroe.
Bachelor, University of California, Berkeley, 1967. Master of Science, Pace University, 1978. Reporter Vancouver (Canada) Sun, 1965.
Editorial associate Pacific Northwest Bell, Seattle, 1967-1970, employee information supervisor, 1970-1972, advertising supervisor, 1972, project manager Equal Employment Opportunity, 1972-1973, mktg.mgr., 1973, information manager, 1974-1975.
District manager media relations American Telephone & Telegraph Company, New York City, 1975-1977, district manager planning, 1977-1978, district manager advertising, 1978-1980. Media relations manager Western Electric, New York City, 1980-1983.
Division manager regional public relations American Telephone & Telegraph Company Information Systems, Morristown, New Jersey, 1983-1985. Vice-president, director public relations and communications policy The Reader"s Digest Association, Incorporated., Pleasantville, New York, 1985-1995.
Retired; member summer faculty professional publishing course Stanford University, 1993-1995.
Board directors Andrew Corporation.
Reporter Vancouver (Canada) Sun, 1965. Editorial associate Pacific Northwest Bell, Seattle, 1967-1970, employee information supervisor, 1970-1972, advertising supervisor, 1972, project manager Equal Employment Opportunity, 1972-1973, marketing manager, 1973, information manager, 1974-1975. District manager media relations American Telephone & Telegraph Company, New York City, 1975-1977, district manager planning, 1977-1978, district manager advertising, 1978-1980.
Media relations manager Western Electric, 1980-1983. Division manager regional public relations American Telephone & Telegraph Company Information Systems, Morristown, New Jersey, 1983-1985. Vice president, public relations and communications policy The Reader's Digest Association, Inc., Pleasantville, New York, 1985-1995.
Retired, 1995
Faculty professional public course Stanford University, summer, 1993-1995. Board directors Andrew Corporation.
(Media relations professionals must know how to stay ahead...)
(Media relations professionals must know how to stay ahead...)
(5th edition)
(4th edition)
Corporation advisory board Caramoor Center for Music and the Arts. Board directors The Hundred Club of Westchester, Inc., The Lila Acheson Wallace Fund for Metropolitan Museum of Art, Madison Square Boy's and Girl's Club of New York City. Member Women in Communications (board directors Washington state 1973), International Association Business Communicators, Public Relations Society of America, National Press Women, Washington Press Women (board directors 1972), Issues Management Association, Public Relations Seminar, American Cancer Society, Arthur Page Society, Wisemen, The Aspen Club, La Paloma Country Club, Gray Wolf Ski Club, Senior Golfers American, San Juan Outdoor Club, Pagosa Springs Arts Council, Pi Beta Phi.
Married Robert William Howard, May 15, 1965.