Career
Goad is most noted for his insurance surveys of cities in Canada, Great Britain, and elsewhere. Fire insurance companies needed to know in detail the nature and size of buildings, width of streets, construction, building materials and the proximity of fire services and water supplies in order to estimate appropriate premiums. Goad established a company (the Charles East Goad Company) in 1875 in Montreal, Canada to produce maps to provide this information.
These and like maps are now referred to as Goad maps.
Goad returned to England in 1885 and began work in Britain. American Society of Civil Engineers
Canadian Society of Civil Engineers
London Chamber of Commerce & Industry
Engineers" Club of New York
Statistical Society of London
Imperial Institute
The Goad trademark is now a part of Experian.