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Charles David Shepherd Edit Profile

marketing educator

Charles David Shepherd, American marketing educator. Recipient service award University Tenn. School Business, 1992, Volunteer of Year award KIDS-on-the-Block, 1992.


Shepherd, Charles David was born on February 14, 1953 in Dalton, Georgia, United States. Son of Clifford Eugene and Mildred Rose (Stevens) Shepherd.


Associate of Arts, Dalton (Georgia) College, 1973. Bachelor of Science magna cum laude, David Lipscomb College, Nashville, 1976. Master of Business Administration, University Tennessee, Chattanooga, 1982.

Doctor of Philosophy, University Tennessee, Knoxville, 1989.


Inside sales person, Ryerson Steel, Chattanooga, 1976-1977;zone sales manager, Burroughs Corporation, Chattanooga, 1977-1978;marketing representative, Commerce Clearing House Computax, Chattanooga, 1978-1980;marketing manager, Burroughs Corporation, 1980-1983;graduate teaching assistant, U. Tennessee, Knoxville, 1984-1988;associate professor marketing, U. Tennessee, Chattanooga, 1988-1997;associate professor marketing, Kennesaw (Georgia) State University, since 1997. Consultant in field.


  • Other Work

    • Contributor articles to professional journals.


Volunteer consultant KIDS-on-the-Block, Chattanooga, since 1989, Dalton Convention and Trade, 1990. Board directors Riverbend Festival, Chattanooga, since 1993, Cornerstones, history preservation group. Member advisory board Chattanooga Neighborhood Enterprise, since 1993.

Class member Leadership Chattanooga, 1993-1994. Committee member United Way, Chattanooga, since 1992. Member American Marketing Association, Academy Marketing Science, American Aerobics and Fitness Association, Beta Sigma Gamma.


  • Other Interests

    Avocations: aerobics, running, reading, traveling.


Clifford Eugene Shepherd

Mildred Rose (Stevens) Shepherd