Background
Crawford, Charles Merle was born on October 5, 1924 in Kirksville, Missouri, United States. Son of Charles Samuel and Malinda (Lockhart) Crawford.
(Written with a managerial focus, New Products Management ...)
Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
http://www.amazon.com/gp/product/0073404802/?tag=2022091-20
(Written with a managerial focus, New Products Management ...)
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
http://www.amazon.com/gp/product/007802904X/?tag=2022091-20
(Written with a managerial focus, New Product Management b...)
Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.
http://www.amazon.com/gp/product/0073529885/?tag=2022091-20
business administration educator
Crawford, Charles Merle was born on October 5, 1924 in Kirksville, Missouri, United States. Son of Charles Samuel and Malinda (Lockhart) Crawford.
Student, University Pennsylvania, 1943—1944. Bachelor of Science, University Illinois, 1948. Master of Science, University Illinois, 1949.
Doctor of Philosophy, University Illinois, 1953.
Instructor, U. Florida, 1949-1951; assistant professor, U. Florida, 1953-1955; marketing director, Mead Johnson & Company, Evansville, Indiana, 1955-1965; professor, Graduate School Business Administration, University of Michigan, Ann Arbor, since 1965; member Executive Committee, Graduate School Business Administration, University of Michigan, 1970-1974; department chairman marketing, Graduate School Business Administration, University of Michigan, 1979-1981; professor new products management, Graduate School Business Administration, U-Michigan, 1983-1992; professor emeritus, Graduate School Business Administration, U-Michigan, since 1992.
(Written with a managerial focus, New Products Management ...)
(Written with a managerial focus, New Products Management ...)
(Written with a managerial focus, New Product Management b...)
Served with Army of the United States, 1943-1945. Member Ann Arbor Chamber of Commerce (Executive Committee 1972), American Marketing Association (Vice-President 1965-1966), Product Development & Management Association (international president 1976-1978), Sales Marketing Executives, Alpha Kappa Psi, Phi Kappa Phi, Beta Gamma Sigma.
Married Mary Ann Swope, June 12, 1948. Children: Roger Steven, Guy Alan, Sarah Jane, Laura Beth.