Background
Craig, Charles Samuel was born on May 6, 1943 in Atlantic City. Son of Charles Hays and Catherine Sara (McMullen) Craig.
(The third edition of International Marketing Research is ...)
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. * A complete guide to modern international marketing research techniques by two pioneers in the field. * Authoritative coverage of all the latest electronic research techniques.
http://www.amazon.com/gp/product/0470010959/?tag=2022091-20
Craig, Charles Samuel was born on May 6, 1943 in Atlantic City. Son of Charles Hays and Catherine Sara (McMullen) Craig.
Bachelor, Westminster College, 1965. Master of Science, University Rhode Island, 1967. Doctor of Philosophy, Ohio State University, 1971.
Marketing representative International Business Machines Corporation, Providence, 1966—1968. Assistant director Mechanized Information Center, Columbus, 1971—1973. Assistant professor library administration Ohio State University, 1971—1973, assistant professor marketing, 1972—1974.
Assistant professor marketing Graduate School Business and Public Administration Cornell University, Ithaca, New York, 1974—1977, associate professor, 1977—1979. From associate professor marketing Stern School of Business to professor New York University, since 1979, associate dean academic affairs, 1984—1988, chair marketing department, 1990—1998, director entertainment, media and technical program, since 1999, Catherine and Peter Kellner professor, since 2001, deputy chair marketing department, since 2005. Board directors P&R Public Company, Phillipsburg, New Jersey.
Chair executive board Journal Retailing, since 1985.
(The third edition of International Marketing Research is ...)
(Intended for those taking an advanced course in internati...)
Member Executive Board Journal Retailing, 1985. National Defense Education Acting fellow, 1969-1971. Member American Marketing Association, Association Consumer Research, Academy International Business, Phi Kappa Phi, Omicron Delta Epsilon, Psi Chirurgical
Married Elizabeth Anne Coyne, August 10, 1985. Children: Mary Catherine, Caroline Elizabeth.