Background
Goodman, Charles Schaffner was born on April 5, 1916 in Detroit, Michigan, United States. Son of Lawrence Manche and Carolyn Jeanette (Schaffner) Goodman.
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Charles Schaffner Goodman
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Charles Schaffner Goodman, American Marketing educator. Recipient Alpha Kappa Psi award for best article in Journal Marketing, 1968. Served to commander of The United States Navy Reserve, 1942-1946. Member American Marketing Association (proceedings managing editor 1960-1968), Beta Gamma Sigma, Pi Gamma Museum.
Education
Bachelor of Science, University of California at Los Angeles, 1938. Master of Arts, University of California at Los Angeles, 1940. Doctor of Philosophy, University Michigan, 1948.
Career
Lecturer marketing, Wharton School, University of Pennsylvania, Philadelphia, 1946-1948; assistant professor, Wharton School, University of Pennsylvania, Philadelphia, 1948-1953; associate professor, Wharton School, University of Pennsylvania, Philadelphia, 1953-1957; professor, Wharton School, University of Pennsylvania, Philadelphia, 1957-1986, professor emeritus, since 1986; department chairman marketing, Wharton School, University of Pennsylvania, 1974-1978.
Achievements
Membership
Served to commander of The United States Navy Reserve, 1942-1946. Member American Marketing Association (proceedings managing editor 1960-1968), Beta Gamma Sigma, Pi Gamma Museum.
Connections
Married Dorothy Ruth Irvin, December 4, 1943. Children: Suzanne Goodman Hogsett, Charles Schaffner.
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Born
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Nationality
American
Education
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1938
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1940
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1948