Background
She is an heir of the fashion company Hennes & Mauritz (H&M), which was founded by her grandfather Erling Persson in 1947.
She is an heir of the fashion company Hennes & Mauritz (H&M), which was founded by her grandfather Erling Persson in 1947.
She grew up in Sweden, the daughter of Stefan Persson and Pamela Collett. She works H&M sponsorships and runs a stud farm.