Background
Riddell was born in Manama, Bahrain to Colin and Barbara and is a British national.
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Chris Riddell
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Career
He was the first ever Chief digital officer (CDO) for Mars, Incorporated in Australia and New Zealand, creating the corporate digital strategy behind brands such as Whiskas, Pedigree Petfoods, Wrigley Company, Starburst, Masterfoods, Snickers and Maltesers, among others He lived his childhood in the Middle East and Europe, in countries including Qatar, Bahrain, Saudi Arabia, the United Kingdom and France. In 1991 during the first gulf war, Riddell was temporarily moved with his family to Perth (Western Australia).
Riddell currently lives in Melbourne, Australia.
Riddell"s career started in the United Kingdom in the Information Technology and telecommunications sector. He moved in his mid twenties to Saudi Arabia and remained there for just over five years.
He moved to Australia and joined MARS Australia & New Zealand to became the first Chief Digital Officer of the company. He is a senior advisor to businesses across industry verticals, with consulting expertise across the technology, transportation, manufacturing, healthcare, finance and communications sectors.
Riddell is a futurist and inspirational keynote speaker and has delivered strategy and keynotes for telecommunications providers, banks, financial institutions, travel providers, and businesses at the front of disruption.
He is frequently called on to be a spokesperson and commentator on emerging digital trends and behaviours in the media. Riddell"s clients include companies such as Telstra, Schneider Electric, Castrol, CeBIT, Accredited Mortgage Professional Limited, Foodworks, Southern Cross Austereo, Isuzu Motors, Marketo, Gartner, Ashurst Limited Liability Partnership, Travellers Choice, the Institute of Internal Auditors, Reed Exhibitions, and Melbourne Convention and Exhibition Centre.
Membership
He is also an active board member of the Museum of Australian Democracy at Eureka.
