Career
Woerts started his career as a journalist of the newspaper Rotterdams Nieuwsblad. After his spell as a journalist he became International Sponsorship Manager at Heineken International in 1988. Here he brought Amstel together with the Union of European Football Associations Champions League.
He also introduced the Heineken inflatable cups.
He also was responsible for the contract negotiations of the 2002 and 2006 Fédération internationale de football association World Cup, Union of European Football Associations Euro 2000 and also with the CONCACAF, CONMEBOL and the Asian Football Confederation. He was also involved in the implementation for all marketing activities which were organised in more than 200 countries worldwide.
Woerts joined Feyenoord Rotterdam as a marketing manager and was involved with several successful projects such as Feyenoord television, the Feyenoord newspaper as well as the Children"s club named Kameraadjes. He also set up several merchandising activities in foreign countries like the Ono Adventure in Japan and the Ghaly Adventure in Egypt.
In 2002 he was named "Mega Marketeer of the year" by marketing institute NIMA. From 2004 to 2005 he was commercial director for the Eredivisie.
Here he was responsible for the successful television Tender, and also for the appointment of six new commercial partners for the competition. Besides that he had a great influence on the current Eredivisie logo and the current tune by DJ Tiësto. In 2005 he was named as the "Most successful person in the sponsor market".
Since the summer of 2005 he is back at Feyenoord where he again became marketing manager and where he also is commercial director
Sunderland AFC plays in the Premier League.
