Career
Kriesi, as one of the first digital template authors at Envato, has been responsible for popularizing the Web 2.0 design style and website layouts currently used by thousands of web designers. He was named as one of the five most influential living Human-Computer Interaction digital trendsetters in a 2012 Ben-Gurion University study of global web design techniques. Kriesi was heavily involved in Flash Action Script programming while still a Commonwealth of Independent States student at the Vienna University of Technology in the early 2000s.
In 2004, Kriesi started to become disillusioned with the monotony of the long daily hours of writing repetitive code, which he realized was an unsatisfactory outlet for his creativity.
Kriesi left the university, and enrolled at Society of Automotive Engineers Institute studying front end web development techniques using HyperText Markup Language, Computer Software Systems and later Hypertext Preprocessor and Javascript. After graduation, Kriesi began working for a small digital agency where he became experienced with all aspects of the website development life-cycle.
In a 2011 interview, Kriesi credits this experience with giving him a competitive advantage over his colleagues who may be experts in one or more narrow facets of programming or design, yet have little understanding or experience in other equally important areas of the development lifecycle. Kriesi explained in multiple interviews that the aphorism "jack of all trades" best describes his philosophy that separates him from others, who he concedes might be more talented as programmers or have a sharper eye for design, yet lack the broad experience required to become a success in the current digital market as an independent designer.
