Background
Caywood, Clarke Lawrence was born on March 13, 1947 in Madison, Wisconsin, United States. Son of Fred Lawrence and Marjorie Caroline (Clarke) Caywood.
( Praise for The Handbook of Strategic Public Relations a...)
Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.” ―Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M ”The massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast changing field of PR and the central role it plays in marketing. An easy to read mélange of case studies from a wide variety of industries, commentaries on trends in the field, and insights on the links between theory and practice, it guides the reader through an increasingly complex―and ubiquitous―discipline.” ―Jerry Swerling, Professor and Director of Public Relations Studies, and Director of Strategic Communication, PR Center, Annenberg School for Communication and Journalism, University of Southern California ”The Handbook is a fresh look at strategic public relations with great insights from top public relations professionals. Invaluable advice and a must read for all PR practitioners.” ―Jane Ostrander, Vice President, Global Communications, Tenneco The definitive guide to PR and communications―updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: • Introduction to Public Relations and Integrated Communications― research, history, law and ethics • Stakeholder Leadership in Public Relations―crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities • Current and Continuing Issues in Public Relations―business sustainability, environmental communications, and reputation and brand management • Industries and Organizations: Business-to-Consumer and Business-to-Business―automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry―developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come.
http://www.amazon.com/gp/product/0071767460/?tag=2022091-20
( As the media grows more ruthless, the role of public re...)
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: • Crisis management • Marketing public relations • Client-agency relationships • Environmental public relations • High-tech PR • And more!
http://www.amazon.com/gp/product/0786311312/?tag=2022091-20
marketing educator public relations executive
Caywood, Clarke Lawrence was born on March 13, 1947 in Madison, Wisconsin, United States. Son of Fred Lawrence and Marjorie Caroline (Clarke) Caywood.
Bachelor of Business Administration, University of Wisconsin, 1969; Doctor of Philosophy, University of Wisconsin, 1985; Master of Public Administration, University Texas, 1972.
Assistant to governor Executive Office, Madison, 1969-1970. Research associate Lyndon Baines Johnson School Public Affairs, University Texas, Austin, 1971-1972. Legislation officer Office of Attorney General, Madison, 1972-1974.
Executive director Friends of Channel 21, Station WHA-television, 1975-1976. Lecturer University Wisconsin, Whitewater, 1976-1978. Assistant professor Marquette University, Milwaukee, 1978-1987.
Visiting assistant professor University Wisconsin, Madison, 1987-1989. Associate professor and director Medill School Journalism, Public Relations, Integrated Marketing Communications Northwestern University, Evanston, since 1989. Board directors Biz360, DevLab, Direct Selling Education Foundation, Washington, National Telemedia Council, Madison.
Consultant Sony, Emerson Electric, National Public Radio, International Business Machines Corporation Corporation, Scania, Kreab, Dairy Management, Inc., Budgetel Corporation, Wisconsin, International Business Machines Corporation-Europe, State of Wisconsin.
( Praise for The Handbook of Strategic Public Relations a...)
( As the media grows more ruthless, the role of public re...)
Advisory council Office of Lieutenant Governor, Madison, 1988. Delegate Wisconsin Republican Party Convention, 1974-1988. Campaign director Scott McCallum, Wisconsin, 1986.
Trustee Museum Contemporary Art, Chicago. Board directors Chicago Symphony. Member of American Academy Advertising, American Marketing Association, Association Education on Journal and Mass Communications, Arthur W. Page Society (trustee), Public Relations Society of America (Silver Anvil co-chair, Educator of the Year), Beta Gamma Sigma.
Married Mary Margaret Westing, December 15, 1973. Children: Matthew Shields, Emily Margaret, Graham Clarke.