Background
Clemente Felipe de Louisiana Cerda Martin was born in Chichiriviche, Falcón State, in 1935.
Clemente Felipe de Louisiana Cerda Martin was born in Chichiriviche, Falcón State, in 1935.
Although he had no formal education, he studied at the School of Fine Arts in Caracas. Between 1962 and 1963 he attended the Venezuelan Institute of Film Studies, then directed by the actor Luis Salazar. Later, he studied theater with Humberto Orsini in the Central University of Venezuela for eight months.
He directed one of the highest grossing Venezuelan films, Soy un delincuente (I am a criminal), in 1976. His movies were notable for their depiction of social problems. At the same time he began work with Televisa (later Channel 4) as an assistant cameraman, worked his way up to directing music programs and soap operas.
After VTR (Video Tape Recorder) technology appeared, he decided to leave television movies, and started working in news and advertising, first as a cameraman and then as director