Background
Pechmann, Cornelia Connie was born on May 22, 1959 in Binghamton, New York, United States. Daughter of Karl and Helen (Guley) Pechmann.
Pechmann, Cornelia Connie was born on May 22, 1959 in Binghamton, New York, United States. Daughter of Karl and Helen (Guley) Pechmann.
Bachelor, Bucknell University, 1981. Master of Science, Vanderbilt University, 1985. Master of Business Administration, Vanderbilt University, 1985.
Doctor of Philosophy in Marketing Management, Vanderbilt University, 1988.
Assistant professor marketing California State University, Fullerton, 1986-1988, University California, Irvine, 1988—1995, associate professor marketing, 1998—2003, professor marketing, since 2003. Expert panelist Office of National Drug Control Policy, 1998—2003.
Member Association for Consumer Research, American Marketing Association, American Academy of Advertising, Society for Consumer Psychological, Phi Beta Kappa, Beta Gamma Sigma.