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Cyriac R. Roeding Edit Profile

Executive VP of CBS Co-founder and CEO of shopkick

Cyriac R. Roeding, German broadcast executive. Member of Mobile Marketing Association (European chairman 2001, global board member 2006).


Roeding, Cyriac R. was born on March 26, 1973 in Germany.


Master in Engineering & Business Administration, Technology School Karlsruhe, Germany. Master of Business Administration in Corporation Strategy & Entrepreneurship, University Georgia. Student in Japanese Management, Sophia University, Tokyo.


He is a former EVP of CBS (NYSE: CBS), where he started the mobile division, and then became an entrepreneur-in-residence at Kleiner Perkins Caufield & Byers. The app was ranked the most widely used shopping app in the real world by Nielsen. In October 2014, shopkick launched in Germany with 10 retail and brand partners nationwide and ProSiebenSat.1 as a strategic partner, in shopkick's first international expansion.

Roeding was born in Constance, Germany, and grew up in a small village north of Frankfurt, Germany. His father is a physicist and his mother worked with under-privileged children. Roeding went to high school in the U.S. (Texas) and Germany.

He sold his first computer program to a local newspaper at the age of 15 in an effort to make his job obsolete, and succeeded. Roeding then became a programmer for Hewlett Packard, while still in high school. He went on to university in Germany and in Tokyo.

Roeding received a master's degree (Diplom) summa cum laude in engineering and business administration (Wirtschaftsingenieur) from Germany’s Karlsruhe Institute of Technology. In 1994, he went to Tokyo to study Japanese management at Sophia University, and there first became exposed to mobile phones that had just become available in Japan. During college, Roeding was a radio talk show host and reporter, and a management consultant for Roland Berger Strategy Consultants in the retail and technology sectors.

After his university degree, Roeding joined McKinsey and Company in Munich, worked on growth business models for media companies,. and co-authored the book Secrets of Software Success about the software industry, published by Harvard Business School Press. In 2008, he traveled around the world for two months to learn how mobile is used across cultures, e.g. in Bhutan in the Himalayan Mountains, in India and in the Brazilian Amazon Jungle. When Roeding returned, he spent a year at Kleiner Perkins Caufield & Byers as an Entrepreneur-in-Residence to identify next-generation cross-platform mobile and online venture concepts.

In 2009, he founded shopkick, a company that rewards consumers just for being physically present in retail stores or for engaging with products with their smartphones. Roeding is also an angel investor in startups on the intersection of consumers and highly scalable technologies, such as Karma Science (acquired by Facebook in 2012). The World Economic Forum named Roeding Tech Pioneer 2013.

Fortune Magazine named him a 40 Under 40 Mobilizer 2012. He also received the first Emmy Award nominations for Mobile in 2007 and 2008, and the first awards for mobile concepts at the Cannes Lion Festival in France in 2003 and 2004.


  • He is currently the co-founder and CEO of shopkick, a mobile shopping application, which as of January 2015 had 10 million users in the United States and 200 brand and retail partners, including Macy’s, Best Buy, Target Corporation, Old Navy, Crate & Barrel, Procter & Gamble, Revlon, Unilever, Pepsi, L'Oreal and Disney. He later co-founded the mobile marketing firm 12snap in Munich, London and Milan, which worked with Coca-Cola, McDonald's, Nokia, L'Oreal and others and won the first Lion Awards for mobile creative concepts in Cannes. Roeding left to build CBS Mobile, the mobile division of CBS, where his interactive entertainment concepts won Emmy Award nominations.


Also in October 2014, shopkick was acquired for over $200M in cash by SK planet, part of SK Group and SK Telecom, a Fortune 100 company and the mobile commerce market leader in South Korea, in the largest mobile commerce transaction to date.


Member of Mobile Marketing Association (European chairman 2001, global board member 2006).