Master in Engineering & Business Administration, Technology School Karlsruhe, Germany. Master of Business Administration in Corporation Strategy & Entrepreneurship, University Georgia. Student in Japanese Management, Sophia University, Tokyo.
He is a former Executive Vice President of Columbia Broadcasting System (New York Stock Exchange: Columbia Broadcasting System), where he started the mobile division, and then became an entrepreneur-in-residence at Kleiner Perkins Caufield & Byers. The app was ranked the most widely used shopping app in the real world by Nielsen. In October 2014, shopkick launched in Germany with 10 retail and brand partners nationwide and ProSiebenSat.1 as a strategic partner, in shopkick"s first international expansion.
Roeding was born in Constance, Germany, and grew up in a small village north of Frankfurt, Germany.
His father is a physicist and his mother worked with under-privileged children. Roeding went to high school in the United States. (Texas) and Germany.
He sold his first computer program to a local newspaper at the age of 15 in an effort to make his job obsolete, and succeeded. Roeding then became a programmer for Hewlett Packard, while still in high school.
He went on to university in Germany and in Tokyo.
Roeding received a master"s degree (Diplom) summa cum laude in engineering and business administration (Wirtschaftsingenieur) from Germany’s Karlsruhe Institute of Technology. In 1994, he went to Tokyo to study Japanese management at Sophia University, and there first became exposed to mobile phones that had just become available in Japan. During college, Roeding was a radio talk show host and reporter, and a management consultant for Roland Berger Strategy Consultants in the retail and technology sectors.
After his university degree, Roeding joined McKinsey and Company in Munich, worked on growth business models for media companies. and co-authored the book Secrets of Software Success about the software industry, published by Harvard Business School Press.
In 2008, he traveled around the world for two months to learn how mobile is used across cultures, e.g. in Bhutan in the Himalayan Mountains, in India and in the Brazilian Amazon Jungle. When Roeding returned, he spent a year at Kleiner Perkins Caufield & Byers as an Entrepreneur-in-Residence to identify next-generation cross-platform mobile and online venture concepts.
In 2009, he founded shopkick, a company that rewards consumers just for being physically present in retail stores or for engaging with products with their smartphones. Roeding is also an angel investor in startups on the intersection of consumers and highly scalable technologies, such as Karma Science (acquired by Facebook in 2012).
The World Economic Forum named Roeding Technical Pioneer 2013.
Fortune Magazine named him a 40 Under 40 Mobilizer 2012. He also received the first Emmy Award nominations for Mobile in 2007 and 2008, and the first awards for mobile concepts at the Cannes Lion Festival in France in 2003 and 2004.
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Member of Mobile Marketing Association (European chairman 2001, global board member 2006).