Background
Vũ was born on 10 February 1971 in Nha Trang, Khánh Hoà into a poor peasant family.
Vũ was born on 10 February 1971 in Nha Trang, Khánh Hoà into a poor peasant family.
He has been described by newspapers like Geographic Traveller and Forbes as "Zero to Hero" and a "Philosopher-King". He is also known as a community activist and philanthropist. In 1979, his family moved to the mountainous M"Đrăk District western Vietnam province of Dak Lak.
In 1992, he passed a major entrance exam and went into Tay Nguyen University (literally "Western Highland" University).
In the period, he began to study and research on coffee. In 1996, he started up and founded Trung Nguyen Coffee Firm in city of Buon Ma Thuot.
In 1996, Trung Nguyen opened its first coffeehouse space in Ho Chi Minh City, expanding business operation under a franchising model. Since then, franchise coffeehouses (café) have been launched countrywide.
Since 2003, due to the development of instant coffee brand G7, Trung Nguyen has been leading Vietnam"s coffee market.
In August 2012, Forbes called Vu "Vietnam"s Coffee King". Since then, he has been called the "King of Coffee" by the press In October 2012, he was named "The Pioneer of the Year" in a public vote by vnExpress readers.
The process of creative development consists of three major historical stages: Creativity to adapt (Adaptive Creativity), Creativity for greed (Greedy Creativity), and currently in the middle of transitional period to a totally new stage - "Responsible Creativity" (creativity with full responsibility).
Responsible creativity under harmonization spirit is a way to solve the dissidences, asymmetry, to create universal community of sustainable development. In 2014, Vu went on a 49-day hunger-strike and meditation dispute.
He has been called "unfriendly" in speeches on Sturbucks coffee.
