Career
Cloud started dancing as a b-boy when he was 11. He spent his early life in San Diego then moved to Florida when he was 12. He described what his b-boy name means in an 2011 interview with KoreanRoc.com:
After moving to Los Angeles to pursue a career in the dance industry, he booked two tours with Madonna.
First in 2004 on her Re-Invention World Tour and again in 2006 on her Confessions Tour.
He also performed in the stage show Groovaloos. Later the same year, he competed at Red Bulletin British Columbia One and appeared in Shakira"s music video "Did lieutenant Again" as the principal male dancer.
In 2010, he appeared in the online series The LXD as The Illister and played the antagonist, Kid Darkness, in the film Step Up 3D. In 2011, he served as one of ten choreographers for Michael Jackson: The Immortal World Tour. In October 2012, British blog The Next Hype ran an article about Cloud"s appearances in two commercials by rivals Apple and Microsoft.
In 2012, Cloud appeared as the lead dancer in a Microsoft Surface commercial directed by Jon M. Chu that went viral on YouTube.
Three years earlier, he appeared in an iPod Nano commercial that advertised the release of the model"s fifth generation, noted for the addition of a video camera. Although The Next Hype felt that Microsoft "..using as a figurehead for your new product after Apple used him 3 years ago is just sloppy", these instances were not the only times Cloud worked with either company. He has appeared in several iPod commercials and print ads dating back to 2004, and in 2013 he appeared as the lead dancer in another Jon Chu-directed Microsoft commercial that promoted the Surface Pro model.
Cloud first developed an interest in film-making when he was 17.
He made his first short film (called The Paperboy) in an alleyway at Universal Studios Florida. He uploaded the film on YouTube and after generating positive responses he decided to continue film-making.
In 2011, he successfully raised over $50,000 in individual donations through Kickstarter to fund a musical called Today"s the Day. In 2013, Cloud directed the music videos "Stay the Night" by Zedd and "Now" by Paramore.
Levinson-Campos is also the principal female dancer in the video.
After being uploaded to Cloud"s Vimeo channel, the website chose "Cold Front" as a Staff Pick. In November 2014, Cloud directed the video for "Salt" by Bad Suns. Cloud has directed two music videos for Panic! at the Disco: "Emperor"s New Clothes", the third single from Death of a Bachelor, and "This is Gospel", the second single from Too Weird to Live, Too Rare to Die!.
"This is Gospel" was also choreographed by Levinson-Campos.