Career
Since 1993 Nissan was involved with three companies: VocalTec, the first commercial VoiP software (1995), NetGrocer, the first online, nationwide supermarket (1996), and StructuredWeb, the first marketing automation software for channel marketing (1999). Nissan joined VocalTec in 1993, as VP Product and Marketing, and worked on the development of its product, Internet Phone. During his time at VocalTec he helped develop and launch a line of Intellectual Property based communication software for live voice, video, screen collaboration and online music distribution.
In 1995, while working at VocalTec, he developed its e-commerce site that enabled online purchase of the Internet Phone.
In 1996 Nissan also establish a paid banner advertising agreement with Yahoo! and the New York Times, as well as the first affiliate marketing program with web sites, working alongside Jeff Pulver. In 1996 Nissan co-founded NetGrocer and was its Chief Executive Officer until 1999.
He currently serves as the President and Chief Executive Officer of StructuredWeb, a SaaS marketing automation company he founded in 1999.
