Background
Dark was born Daniel Melville Croskery in Oklahoma City, Oklahoma, but his family moved to Tulsa, shortly after.
Dark was born Daniel Melville Croskery in Oklahoma City, Oklahoma, but his family moved to Tulsa, shortly after.
Drury University.
Foreign nearly four decades, he embedded popular culture with memorable lines in advertisements for Budweiser ("This Bud"s for you"), Raid Ant & Roach Killer ("RaidKills Bugs Dead"), StarKist Tuna ("Sorry, Charlie") and Parkay ("Parkay Margarine from Kraft The flavor says "butter""). The trade paper Radio & Records said, "Dark"s distinctive voice has been heard in more award-winning commercials than any announcer in broadcast history."
Early life and career
He started in Missouri as a radio Doctorate.J. in the late 1950s, while studying at Drury University. He quickly advanced to stations in Cleveland, Miami, New Orleans, Saint Louis, finally landing a 1963-1966 stint as the evening DJ for KLAC in Los Los Angeles
Notable voice over work
Over the course of his career, Dark was the spokesman for Keebler Cookies, Camaro, American Telephone & Telegraph Company, K-Mart, Texaco, Armor-All, Whitman"s Chocolates, Dreyer"s Ice Cream, and many other Blue Chip companies.
Dark was the voice of the long-running television western Bonanza, voicing their intermission commercials for the program"s sponsor, Chevrolet. Dark was an announcer who came to be known as the "voice" of the Columbia Broadcasting System network during the 1970s and later, on the National Broadcasting Company television network during the 1980s and early 1990s, doing promo advertisements for night-time programming, as well as an announcer for National Broadcasting Company"s flagship station, W National Broadcasting Company-television, and the imaging voice for many of the network"s affiliates and O&O stations for their local newscasts.
He also voiced the National Broadcasting Company News 1983 "Go Where The News Is" advertising campaign. His only film roles were in the 1976 film Tunnel Vision and as an announcer in 1980"s Melvin and Howard starring Jason Robards.
Death
Dark died in Los Angeles of a pulmonary hemorrhage and was interred in Westwood Village Memorial Park Cemetery.