Background
Groeneveld was born in Leiderdorp and was discovered by her first agent, who asked if she had ever considered modelling.
Groeneveld was born in Leiderdorp and was discovered by her first agent, who asked if she had ever considered modelling.
While her first runway season was the Fall/Winter 2010 season in Milan, her career took off after her Fall/Winter 2011 season. Her print advertising campaigns include Miu Miu Eyewear F/West 10, Givenchy South/South 11, Versace for H&M F/West 11, Louis Vuitton F/West 11, Calvin Klein Sheer Beauty Fragrance South/South 12 and Dior Addict Parfum. Groeneveld has appeared on the covers of Vogue Paris, i-Doctorate, Numero, Vogue Japan, Vogue Russia, Vogue of Korea, LOVE and V.
She has walked for designers such as Anna Sui, Chanel, Dior, Donna Karan, Emilio Pucci, Etro, Fendi, Gucci, Jason Wu, John Galliano, Karl Lagerfeld, Lanvin, Louis Vuitton, Marc Jacobs, Prada, Roberto Cavalli, Shiatzy Chen, and Versace.
As of August 2013 she is ranked 23rd on Models.com"s top 50 models, alongside model Lindsey Wixson.
She was the face of H&M"s F/W12 collection. She played with the contemporary artist January Lisman in a short movie for the Met Ball called ART COUTURE.