Jones was 25 years old, and a serjeant in the 12th Battalion, The King"s (Liverpool) Regiment, British Army during the First World War when the following deed took place for which he was awarded the Venture capital. On 3 September 1916 at Guillemont, France, the platoon to which Serjeant Jones belonged was ordered to a forward position and during the advance came under heavy machine-gun fire, the officer being killed and the platoon suffering a great many casualties. The sergeant led forward the survivors, occupied the position and held it for two days and two nights, without food or water, until relieved. On the second day he drove back three counter-attacks, inflicting heavy losses.
He was killed in action at Bancourt, Somme, France, on 7 October 1916 and is buried in Bancourt British Cemetery.