Education
University of Sussex. University of Westminster.
(Is anxiety making your child's life a misery - causing pr...)
Is anxiety making your child's life a misery - causing problems at school, difficulties in making friends or facing new experiences, even affecting their physical health? Anxiety is a curse that can cast a damning spell over your child's life. But there is a solution. Chronic anxiety is a serious problem which may be general, or a specific anxiety about taking exams or doing sums, or a phobia about anything from trains or spiders to eating in public or going to the toilet. It can be treated successfully, and David Lewis offers practical and effective advice to parents of anxious children. By applying this straightforward advice and by being positive, patient and persistent you can banish anxiety and transform your child into a happy, confident person.
http://www.amazon.com/gp/product/0091884330/?tag=2022091-20
(Whether it's falling in love, shopping or overeating, why...)
Whether it's falling in love, shopping or overeating, why can't we help acting on impulse? When you make a decision or form an opinion, you think you know why. But you're wrong. The truth is that most of our mental activity actually happens below the level of conscious thought. In this groundbreaking book, Dr David Lewis, director of the cutting-edge research agency Mindlab International, explores this incredible phenomenon. Delving into the mysteries of the 'zombie brain' that each of us possesses, he demonstrates how unconscious neurological processes underpin every aspect of our lives, from whether or not we find someone sexually attractive to how we resist (or give in to) temptation. In the process he shows how finger length is a reliable predictor of risk-taking behaviour, how seeing the logos of fast food chains can make you more impatient, and how holding a warm drink makes you find strangers more likeable. Above all, he reveals the practical applications of this emerging field of research, giving us insights into such diverse areas as child development, anti-social activities like rioting, successful dieting, and even the ways that supermarkets make us spend more. We may not be conscious of our impulses but it is clear that we can no longer afford to be ignorant of them.
http://www.amazon.com/gp/product/1847946860/?tag=2022091-20
University of Sussex. University of Westminster.
Additionally, he is a chartered Psychologist, a best selling author and International Lecturer. Dubbed the "father of neuromarketing" for his pioneering studies of analysing brain activity for research and commercial purposes, he currently specialises in non-invasive techniques for measuring human responses under real life conditions. He has a first class honours degree in psychology and biology from the University of Westminster and a doctorate from the Department of Experimental Psychology at the University of Sussex, where he lectured in clinical psychology and psychopathology before setting up his own research organisation.
He is the author of more than thirty books covering a wide range of psychological topics, a lecturer and Sony award-winning broadcaster for a British Broadcasting Corporation Radio 5 Live series on the psychological relationships between sports stars and their mentors and trainers.
David Lewis was dubbed the "father of neuromarketing" as he was one of the first psychologists to recognise the potential of measuring brain activity as a means of understanding the responses of consumers. These studies started in the early 1980s while he was a doctoral student at the University of Sussex and required him to develop both the hardware and software necessary to monitor and record electrical activity in the brain.
In the early 90s his work was featured on British Broadcasting Corporation television"s Tomorrow"s World but it would be more than a decade before the importance of the insights provided by such studies became widely accepted.
(Is anxiety making your child's life a misery - causing pr...)
(Whether it's falling in love, shopping or overeating, why...)