Background
David grew up in Saint James, Long Island with summers in Bermuda where his mother was born and where most of his relatives live.
David grew up in Saint James, Long Island with summers in Bermuda where his mother was born and where most of his relatives live.
He graduated from Saint Mark’s School in Southborough, Massachusetts in 1964 and received a cum laude degree in Economics from Harvard in 1968.
He is the youngest brother of John Sculley, former President & Chief Executive Officer of Pepsi and Apple and Arthur Sculley, former head of Justice of the Peace Morgan’s Private Bank. While at Harvard, David was Producer of the Hasty Pudding Theatrical Show. Lever Brothers
Following Harvard, he joined Lever Brothers in New York City in marketing.
David rose rapidly through the marketing ranks and became a Group Product Manager of the company’s largest brand group, “all” detergents within two years.
By using a comparative advertising campaign, which showed a drop of grease quickly disappearing in the “all” solution while not dispersing in the competitive products, “all” was able to double its market share in 2 years. H.J. Heinz
In 1974, David was recruited by H.J. Heinz in Pittsburgh as General Manager of Consumer Marketing.
In 1982, he moved with his family to England for three years to be Deputy Managing Director of Heinz United Kingdom He returned to Pittsburgh to be President & Chief Executive Officer of H.J. Heinz United States.A. from 1985-1990. From 1990-1996, he ran most of Heinz’s international operations, including Weight Watchers.
During his 22-year career with Heinz, David is credited with leading the team to acquire Weight Watchers and the development of the plastic squeeze bottle for Heinz Ketchup.
Sculley Brothers
The firm focused on actively investing in early stage companies. The portfolio consisted of a range of consumer, technology and financial services companies. One company which David founded, Country Gourmet Foods, which marketed Wolfgang Puck Organic Soups, was sold to Campbells in 2008.
Waterford Wedgwood
In 2009, David took over as Chief Executive Officer of Waterford Wedgwood, based in London, after the company ran into financial difficulty.
He acquired its competitor, Royal Doulton, and then led the sale of the entity to KPS Fund, a private equity firm based in New York City. Current
David currently sits on the boards of a number of private companies, including Wolfgang Puck Worldwide.
He is also an investor in and Chief Strategy Officer for MDLIVE, a leader in telehealth.