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David Bruce Montgomery Edit Profile

marketing and management educator

David Bruce Montgomery, American Marketing educator. Recipient citation for outstanding contributions to use of computers in management education Hewlett Packard, 1977, Best Paper award for outstanding contribution to strategic management Strategic Management Society, 1996.


Montgomery, David Bruce was born on April 30, 1938 in Fargo, North Dakota, United States. Son of David William and Iva Bernice (Trask) Montgomery.


Bachelor of Science in Electrical Engineering, Stanford University, 1960. Master of Business Administration, Stanford University, 1962. Master of Science in Statistics, Stanford University, 1964.

Doctor of Philosophy in Management Science, Stanford University, 1966. Doctor honoris causa, Limburgs University Centrum, Belgium, 1998.


Assistant professor management Massachusetts Institute of Technology, 1966-1969, associate professor, 1969-1970. Associate professor marketing and management science Stanford University, 1970-1973, professor, 1973-1978, Robert A. Magowan professor marketing, 1978-1992, Sebastian S. Kregge professor marketing strategy, 1992-1999, professor emeritus, since 1999. Dean School Business Singapore Management University, 2003—2005, consultant and visiting professor, marketing and management, 2006—2010.

Principal MAC Group, Inc., 1969-1991. Advisory board LEK Partnership, London. Science advisory board University Connection, Bonn, Germany.

Academy trustee Marketing Science Institute, 1994-2000, executive director, 1995-1997. Executive director council, since 2000. Chair marketing district scholar Hong Kong Poly.U., 2008.



Trustee Family Service Association of Mid Peninsula, 1972-1973. Fellow: Institute Operations Research & Management Sciences, Institute for Operations Research and the Management Sciences Society Marketing Science (inagural fellow 2008). Member: American Marketing Association (Contribution to Marketing Strategy award 2002), Institute Management Sciences, Tau Beta Pi.


Married Toby Marie Franks, June 11, 1960. Children: David Richard, Scott Bradford, Pamela Marie.

David William Montgomery

Iva Bernice (Trask) Montgomery

Toby Marie Franks

David Richard Montgomery

Scott Bradford Montgomery

Pamela Marie Montgomery