Background
Montgomery, David Bruce was born on April 30, 1938 in Fargo, North Dakota, United States. Son of David William and Iva Bernice (Trask) Montgomery.
(This is a reproduction of a book published before 1923. T...)
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
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(This is the first book on stochastic models of consumer b...)
This is the first book on stochastic models of consumer buying behavior, and indeed one of a relative few books dealing with original contribution to research for marketing management (as opposed to textbooks) published to date. The purpose of the book is to present an integrated treatment of the authors' research on the title subject. Including the 15% or so of material discussing the work of others in the field, and one chapter on statistical methodology, the book covers almost all aspects of the field of stochastic process models of buyer behavior as it is known today. Thus the book is both intensive, in that it covers both the theoretical and empirical aspects of the authors' models in detail, and extensive in that it provides a comprehensive treatment of the general subject. While all essential concepts of stochastic process and estimation theory are developed in the body of the work, it assumes prior knowledge of mathematics through calculus and matrix algebra. However, every effort has been made to write for the practicing management scientist as well as the academic specialist. The approach of the book is to develop, in order, the theory of successively more refined stochastic models of buyer behavior. We begin with the heterogeneous Bernoulli model and then extend the treatment to a class of heterogeneous Markov processes. The next two chapters deal with independent and contagious probability diffusion processes for explaining time changes in market shares. The linear learning model is considered in the next chapter. The treatment then shifts to stochastic market penetration models, of which several different varieties are explored. Empirical results from marketing applications are provided for nearly all the models. Separate chapters on parameter estimation procedures and ways in which the models may be applied to management problems are provided early in the book. Many of the models and empirical results presented in the book have never been published before, and others have received only limited attention. The general approach to stochastic model development and testing will serve to put the rather extensive but scattered literature on stochastic marketing models on a common footing. Finally, many of the models developed in the book should find applications in other branches of social science, such as sociology or political science.
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(Leopold Classic Library is delighted to publish this clas...)
Leopold Classic Library is delighted to publish this classic book as part of our extensive collection. As part of our on-going commitment to delivering value to the reader, we have also provided you with a link to a website, where you may download a digital version of this work for free. Many of the books in our collection have been out of print for decades, and therefore have not been accessible to the general public. Whilst the books in this collection have not been hand curated, an aim of our publishing program is to facilitate rapid access to this vast reservoir of literature. As a result of this book being first published many decades ago, it may have occasional imperfections. These imperfections may include poor picture quality, blurred or missing text. While some of these imperfections may have appeared in the original work, others may have resulted from the scanning process that has been applied. However, our view is that this is a significant literary work, which deserves to be brought back into print after many decades. While some publishers have applied optical character recognition (OCR), this approach has its own drawbacks, which include formatting errors, misspelt words, or the presence of inappropriate characters. Our philosophy has been guided by a desire to provide the reader with an experience that is as close as possible to ownership of the original work. We hope that you will enjoy this wonderful classic book, and that the occasional imperfection that it might contain will not detract from the experience.
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marketing and management educator
Montgomery, David Bruce was born on April 30, 1938 in Fargo, North Dakota, United States. Son of David William and Iva Bernice (Trask) Montgomery.
Bachelor of Science in Electrical Engineering, Stanford University, 1960. Master of Business Administration, Stanford University, 1962. Master of Science in Statistics, Stanford University, 1964.
Doctor of Philosophy in Management Science, Stanford University, 1966. Doctor honoris causa, Limburgs University Centrum, Belgium, 1998.
Assistant professor management Massachusetts Institute of Technology, 1966-1969, associate professor, 1969-1970. Associate professor marketing and management science Stanford University, 1970-1973, professor, 1973-1978, Robert A. Magowan professor marketing, 1978-1992, Sebastian S. Kregge professor marketing strategy, 1992-1999, professor emeritus, since 1999. Dean School Business Singapore Management University, 2003—2005, consultant and visiting professor, marketing and management, 2006—2010.
Principal MAC Group, Inc., 1969-1991. Advisory board LEK Partnership, London. Science advisory board University Connection, Bonn, Germany.
Academy trustee Marketing Science Institute, 1994-2000, executive director, 1995-1997. Executive director council, since 2000. Chair marketing district scholar Hong Kong Poly.U., 2008.
(This is the first book on stochastic models of consumer b...)
(Leopold Classic Library is delighted to publish this clas...)
(This is a reproduction of a book published before 1923. T...)
(Lang:- eng, Pages 58. Reprinted in 2013 with the help of ...)
Trustee Family Service Association of Mid Peninsula, 1972-1973. Fellow: Institute Operations Research & Management Sciences, Institute for Operations Research and the Management Sciences Society Marketing Science (inagural fellow 2008). Member: American Marketing Association (Contribution to Marketing Strategy award 2002), Institute Management Sciences, Tau Beta Pi.
Married Toby Marie Franks, June 11, 1960. Children: David Richard, Scott Bradford, Pamela Marie.