Background
Schmittlein, David Carl was born on April 15, 1955 in Northampton, Massachusetts, United States. Son of Carl George and Theresa Rita Schmittlein.
Schmittlein, David Carl was born on April 15, 1955 in Northampton, Massachusetts, United States. Son of Carl George and Theresa Rita Schmittlein.
Bachelor, Brown U., 1977; Master of Arts in Business Philosophy, Columbia University, 1979; Doctor of Philosophy in Business, Columbia University, 1980.
Associate professor business, Wharton School, Philadelphia, since 1980.
Member Institute Management Sciences (area editor marketing science since 1985), American Marketing Association (member editorial board since 1985).