Background
Poltrack, David F. was born on June 3, 1945.
marketing educator Broadcast executive
Poltrack, David F. was born on June 3, 1945.
Bachelor in History magna cum laude, University Notre Dame. Master of Business Administration in Marketing, New York University.
With media department Ted Bates Advertising, until 1969. Manager marketing services, then director research & sales promotion, director marketing information, director marketing services, director advertising Columbia Broadcasting System television, New York City, 1969-1979, vice president marketing services network sales, 1979-1982, vice president research, 1982-1987, vice president marketing Columbia Broadcasting System Marketing Division, 1987-1988, senior vice president planning & research, 1988—1994, executive vice president research and planning, 1994—2006. President Columbia Broadcasting System Vision, since 2006.
Executive vice president, chief research officer Columbia Broadcasting System Corporation, since 2006. Adjunct professor marketing Columbia University. Adjunct professor television management Leonard Stern School Business, New York University.
Member of Marketing Research Council (past president), International Radio and television Foundation (former board member), Advertising Research Foundation (past chairman), National Association television Arts and Sciences, Advertising Research Council (vice president), Marketing Science Institute (trustee, member executive committee), Media Rating Council (past chair).