Background
Ortinau, David Joseph was born on December 14, 1948 in Harvey, Illinois, United States. Son of Harold Raymond and Lois Agnice (Reich) Ortinau.
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(Essentials of Marketing Research concisely delivers an up...)
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.
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Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
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Ortinau, David Joseph was born on December 14, 1948 in Harvey, Illinois, United States. Son of Harold Raymond and Lois Agnice (Reich) Ortinau.
Bachelor of Science in Management, Southern Illinois University, 1970. Master of Science in Business Administration, Illinois State University, 1971. Doctor of Philosophy in Marketing, Louisiana State University, 1979.
Senior research analyst, director projects, Rabin Research Company, Chicago, 1971-1973; administrative assistant, instructor marketing College Business, Illinois State University, Normal, 1973-1976; graduate teaching associate, instructor marketing College Business, Louisiana State University, Baton Rouge, 1976-1979; from assistant professor marketing to associate professor College Business, U. South Florida, Tampa, 1979-1984; associate professor, U. South Florida, Tampa, 1984-1995; professor, U. South Florida, Tampa, since 1995; coordinator Doctor of Philosophy program Department of Marketing, U. South Florida, Tampa, 1989-1991; director marketing and research, Market Research Group, Tampa, 1980-1983. Vice president marketing Neaves, Neaves and Ortinau, Normal, 1974-1977.
(The direction of Marketing Research, 2e heads towards a m...)
("The Revised International Edition of Marketing Research,...)
(This book takes an application-oriented approach, wonderf...)
(Marketing Research, 3/e takes an application-oriented app...)
(Essentials of Marketing Research concisely delivers an up...)
(Essentials of Marketing Research concisely delivers an up...)
(Essentials of Marketing Research concisely delivers an up...)
(Slight wear and tear to cover. Eligible for free two-day ...)
(marketing educational books)
Fellow Society for Marketing Advances, 2001, (board directors since 1998, co-chair doctoral consortium 1998-1999). Member American Marketing Association (doctoral consortium fellow 1978, reviewer since 1982), Association Consumer Research, Southern Marketing Association (reviewer since 1975, chairman since 1976, secretary 1990-1991, treasurer 1992-1995, president elect 1995-1996, president 1996-1997, chairman Services Marketing Customer Satisfaction Track Program 1990-1992, co-chair doctoral consortium 1998, 99, Outstanding Articles award 1981, 86, 87, 90, 92), Society Marketing Advances Foundation (board directors, co-founder 2002—2007, president 2003—2007, co-chair Retail Symposium 2006, 07), Academy Marketing Science (reviewer since 1988, chairman 1989, 92, Reviewer of Year 1992, session chair new technical and retail store images at 1999, 2003, 2006, 2007 conferences), retailing services marketing track program chair, 2003, American Mathematical Society conference program co-chair 2004), Academy Business Administration (track program chairman 1993), American Medical Association Magnetic Resonance Track Conference (co-chair 2007-2008 ), Retailing Marketing Conference (co-chair 2007-2008), Beta Gamma Sigma (president Florida chapter 1990-1991).
Avocations: all sports, reading, gardening, the arts Research specializations focus on attitudinal, motivational, multivariate measurement and data analysis methods in areas of services marketing and quality, customer satisfaction and evaluation models, advertising, marketing education topics/issues, diffusion and diagnostic performance processes of product innovations, consumer services and interactive marketing techniques.
Married Shirley Keating, August 15, 1975 (divorced November 1979). Married Renee Susan Hess, April 30, 1983 (divorced August 1993).