Background
Loudon, David Lamond was born on November 6, 1944 in Baton Rouge. Son of Edwin Barnett and Ruth Eugenia (Kroenke) Loudon.
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book
Church and Ministry Strategic Planning: From Concept to Success (Haworth Marketing and Resources)
(Spiritual management is required for spiritual organizati...)
Spiritual management is required for spiritual organization, and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church or ministry is involved. The authors show clearly how careful planning is inspired by the Scriptures (“Suppose one of you wants to build a tower. Will he not first sit down and estimate the cost to see if he has enough money to complete it?”--Luke 14:28) and how it improves making decisions today which ultimately affect the ministry’s effectiveness tomorrow. Church and Ministry Strategic Planning covers all areas of this type of planning and can be read and reviewed quickly. Through the use of a model of the strategic planning process, the authors show how to develop mission statements, define strategic objectives, develop strategy options and operating strategies, appraise performance, and monitor strategic planning. Readers are led step-by-step through these key areas of creating a strategic plan. Examples and worksheets at the end of each chapter enable pastors, administrators, and lay leaders to develop a strategic plan fitting to their specific ministry or church. The appendixes provide tools used in planning as well as a complete sample strategic plan for a large church. Put these concepts to immediate use in decisionmaking and pursue God’s purpose and vision for the church or ministry. If readers take the time and effort to study this book, apply its format, and prayerfully keep God in every step of the plan, here is what the authors believe plan administrators can expect: 1. A sense of enthusiasm in the church or ministry 2. A 5-year plan in writing to which everyone is committed 3. A sense of commitment by the entire church to its overall direction 4. Time for the leaders to do what they have been called to do 5. Clear job duties and responsibilities 6. Clear and evident improvement in the health and vitality of every member of the church staff 7. Measurable improvement in the personal lives of all those in responsible positions with time for vacations, family, and personal pursuits 8.The ability to measure very specifically, the growth and contribution made by senior pastors or evangelists at the close of their careers 9. Guaranteed leadership of the church or ministry because a plan is in place--in writing--and is understood. Even more importantly, a management team and philosophy will be in place to guide the church or ministry into its next era of growth Explore this Biblical perspective on planning and develop a strategic plan that is systematic and continuous and allows the church or ministry to assess its market position, establish goals, objectives, priorities, and strategies to be completed within specified time periods, achieve greater staff and member commitment and teamwork aimed at meeting challenges and solving problems, and muster its resources to meet these changes through anticipation.
http://www.amazon.com/gp/product/1560243465/?tag=2022091-20
Marketing Planning Guide (Haworth Marketing Resources)
(This newly revised book presents systematic approaches to...)
This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound and practically oriented, Marketing Planning Guide, Second Edition examines principles and their applications to provide a complete understanding of the marketing planning process. All aspects of marketing planning, including situation analysis, objectives, strategy, control, and implementation are thoroughly treated. Worksheets at the end of each chapter guide you in creating your own plan--once all the worksheets are completed you will have roughed out a complete marketing plan. Marketing Planning Guide, Second Edition is a valuable resource for the practitioner of marketing who is involved in the planning process and the student who is interested in learning more about what the marketing plan should contain and how to prepare it. This book shows you how to: • analyze the market, consumers, the competition, and opportunities • develop strategy and marketing objectives • make product, place, promotional, and price decisions • realize the financial impact of marketing strategies • implement, audit, and control your marketing planChanges for this second edition include more tables, more (and newer) references, and updated case studies to open each chapter. The final chapter, “Marketing Plan Implementation,” is also all-new. The material in this book has been classroom-tested for both readability and comprehension, as well as usefulness in preparing a marketing plan as part of a course assignment. The accompanying instructor’s package to Marketing Planning Guide includes a helpful150-page instructor’s manual and over 175 slide transparencies. The manual provides a detailed sample course syllabus along with a test bank featuring a muliple-choice or true-false test for each chapter, along with an answer key. The transparencies are prepared to reinforce the key points of each chapter and includes many charts, figures, and lists. This helpful instructor’s pack will save you time and will help make your course effective and thorough.
http://www.amazon.com/gp/product/0789002418/?tag=2022091-20
Marketing Planning Guide (Haworth series in marketing)
(Both philosophically sound and practically oriented in it...)
Both philosophically sound and practically oriented in its approach, "Marketing Planning Guide" outlines both principles and applications of the principles to provide a firm understanding of the marketing planning process. A reference for managers who have the responsibility of developing marketing plans for their firm's products, small business owners who want to plan their marketing activities, as well as college students who must develop a marketing plan, "Marketing Planning Guide" covers all aspects of marketing planning, including situation analysis, objectives, strategy, and control. Unlike other books of this type, this volume emphasizes techniques and tools rather than theory. The customer is a primary consideration in this approach - the focal point around which the rest of the planning process revolves. All material has been classroom-tested for readability and comprehension as well as usefulness in preparing a marketing plan as part of a course assignment. To promote the practical orientation of the book, worksheets at the end of the chapters assist in developing a marketing plan.
http://www.amazon.com/gp/product/1560240849/?tag=2022091-20
Marketing for Churches and Ministries (Haworth Marketing Resources : Innovations in Practice Professional Services)
(This comprehensive new book is the first guide to applica...)
This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward presentations of basic marketing principles emphasize their use in churches or ministries. This invaluable book features two complete marketing plans--one for churches, one for ministries--as examples to use in developing your own marketing plan. Marketing for Churches and Ministries addresses: • what marketing is and is not. It describes how marketing can be successfully used as a tool by a church ministry. • constituent analysis, showing how analyzing needs is the starting point in planning. • the steps involved in marketing planning. • program decisions needed to develop an effective program. • communications programs and tools and how to use them effectively. • how to obtain contributions and services of contributors. An excellent introduction to the marketing of churches and ministries, this volume blends sound theory with practically oriented instruction to facilitate the application of these principles to individual organizations. The definition of marketing in this helpful book is based on a system of voluntary exchanges and will assist you in analyzing the needs of constituents, developing programs to meet these needs, providing programs at the right time and place, communicating effectively with constituents, and attracting the resources needed to underwrite the activities of the organization. Church administrators and pastors will find Marketing for Churches and Ministries a practical tool for applying marketing strategies to their ministries while undergraduate students majoring in church administration will find it useful as an introduction to the marketing of churches and ministries.
http://www.amazon.com/gp/product/1560241772/?tag=2022091-20
Strategic Planning for Not-for-Profit Organizations (Haworth Marketing Resources)
(Strategic Planning for Not-For-Profit Organizations cover...)
Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing environment. In this book, the authors describe a strategic planning process that will help readers bring direction and unity to their organizations and help create a sense of enthusiasm and anticipation as organizations’visions of what they can be begin to unfold. Strategic Planning for Not-For-Profit Organizations is both a tutorial and an easily accessible reference. It is packed with user-friendly information to help readers prepare their own strategic plans and evaluate plans created by others. The book presents essential concepts and techniques in a concise, readily usable form that readers can immediately use in decisionmaking. Worksheets and real-life examples throughout the book help readers in the step-by-step development of strategic plans for their own organizations. A set of appendixes includes a strategic plan outline and presents sample strategic plans so readers can see what one actually looks like and get a head start on theirs. A complete guide to strategic planning for not-for-profit organizations, this book covers everything from writing purpose or mission statements and setting goals to strategy development and evaluation and control procedures. Managers and administrators of not-for-profit organizations will find Strategic Planning for Not-For-Profit Organizations an extremely helpful guide for their planning duties. The book also serves as a valuable text or supplemental reading for college courses on managing not-for-profit organizations.
http://www.amazon.com/gp/product/1560249196/?tag=2022091-20
- Church and Ministry Strategic Planning: From Concept to Success (Haworth Marketing and Resources)
- Marketing for Churches and Ministries (This comprehensive new book is the first guide to applica...)
David Lamond Loudon
Edit ProfileEducation
Bachelor of Science, Louisiana State University, 1966; Master of Business Administration, Louisiana State University, 1967; Doctor of Philosophy, Louisiana State University, 1971.
Career
Instructor marketing Louisiana State University, Baton Rouge, 1969-1971. Assistant associate professor marketing University Rhode Island, Kingston, 1971-1980. Associate professor marketing, chairman department management and marketing North-East Louisiana University, Monroe, since 1980.
Partner Professional Marketing Systems, since 1988. President ABSCAN, Inc., Monroe, since 1985.
Achievements
Works
book
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Marketing Planning Guide (Haworth series in marketing)
(Both philosophically sound and practically oriented in it...)
-
Strategic Planning for Not-for-Profit Organizations (Haworth Marketing Resources)
(Strategic Planning for Not-For-Profit Organizations cover...)
-
Church and Ministry Strategic Planning: From Concept to Success (Haworth Marketing and Resources)
(Spiritual management is required for spiritual organizati...)
-
Marketing Planning Guide (Haworth Marketing Resources)
(This newly revised book presents systematic approaches to...)
-
Marketing for Churches and Ministries
(This comprehensive new book is the first guide to applica...)
-
Marketing for Churches and Ministries (Haworth Marketing Resources : Innovations in Practice Professional Services)
(This comprehensive new book is the first guide to applica...)
- Church and Ministry Strategic Planning: From Concept to Success (Haworth Marketing and Resources)
-
Marketing Planning Guide (Haworth series in marketing)
Membership
Member Southern Marketing Association, Association Consumer Research, Southwest Marketing Association.
Interests
Connections
Married Carol Lynn Guy, August 6, 1966. Children: Robert David, Susan Elaine.
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Born
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Nationality
American -
Religion
Baptist -
Political Party
Republican
Education
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1966
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1967
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1971