Background
Carter, David MacCormick was born on November 22, 1964 in Oakland, California, United States. Son of Robert Melvin and Marjorie Claire (Lee) Carter.
(Big business knows how to play the sports marketing game ...)
Big business knows how to play the sports marketing game expertly. Keeping Score explores the multibillion dollar relationship between Corporate America and the sports industry. Packed with fact-filled case studies, this book reveals the strategies that work for the superstars of sports marketing. Keeping Score will show you how to: * Create the link between sponsor and event, customer and product * Increase product or company awareness * Distinguish a product or service from the competition * Enhance your firm's community profile * Access merchandising opportunities Using the techniques of companies like Nike, McDonald's and Anheuser-Busch will work for your company, and Keeping Score provides a detailed marketing plan to help you develop the right strategy. Keeping Score will put managers in a position not only to understand the dynamics of sports marketing, but to incorporate them into successful strategies.
http://www.amazon.com/gp/product/1555713777/?tag=2022091-20
Carter, David MacCormick was born on November 22, 1964 in Oakland, California, United States. Son of Robert Melvin and Marjorie Claire (Lee) Carter.
Bachelor of Science in Bachelor, University of Southern California, 1986; Master of Business Administration in Finance, University of Southern California, 1991.
Marketing representative, Los Angeles Athletic Club, 1987-1988; marketing representative, Los Angeles Clippers, 1988-1989; sports management consultant, Redondo Beach, California, 1989-1996; licenser, Walt Disney Company, since 1996. Faculty member University of Southern California Graduate School Business, since 1994.
(Big business knows how to play the sports marketing game ...)
Board of directors Help the Homless Help Themselves, Palos Verdes, California, 1992-1993.
Married Vickie Williams, February 9, 1991.