Background
Gardner, David Morgan was born on September 29, 1936 in Des Moines. Son of Homer William and Ethel Louise (Morgan) Gardner.
(This thought-provoking book chronicles the evolution of m...)
This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
http://www.amazon.com/gp/product/0471635278/?tag=2022091-20
Dean consultant business administration educator
Gardner, David Morgan was born on September 29, 1936 in Des Moines. Son of Homer William and Ethel Louise (Morgan) Gardner.
Bachelor of Science in Commerce, University Iowa, 1958. Master of Science, University Minnesota, 1964. Doctor of Philosophy, University Minnesota, 1967.
Manager merchandise department, J. C. Penney Company, Minneapolis, 1958-1962; assistant professor College of Business Administration, University of Illinois, Champaign-Urbana, 1966-1970; associate professor College of Business Administration, University of Illinois, Champaign-Urbana, 1970-1975; associate head administration department, Federal Trade Commission, Washington, 1981-1983; professor Institute for Environmental Studies, Federal Trade Commission, Washington, since 1978; professor College of Business Administration, Federal Trade Commission, Washington, since 1975; associate dean College of Commerce, Federal Trade Commission, Washington, since 1990; director Office of Innovation, Entrepreneurship & Economics Development, Champaign-Urbana, 1983-1984. Consultant in field.
(This thought-provoking book chronicles the evolution of m...)
Member American Marketing Association (chapter president 1971-1972, Harold H. Maynard award 1972, 87, Marketing Pioneer award 1989), American Academy Advertising, Academy Marketing Science, Association for Consumer Research.
Married Lois Kathryn Fritz, December 31, 1958. Children: Anne, John.