Career
She joined the Nine Network in Perth in 1984 as a cadet reporter. She became one of Australia"s first female football commentators when she joined the Seven Network in Melbourne in the late 1980s. Returning to Perth in 1993, she left the sports department for general reporting, and progressed to become the Perth Nine News weeknight presenter alongside Peter Holland.
In June 2003, Sonia Vinci replaced Holland to form Australia"s first permanent all-female weekday evening news presenting team
In 2011, she resigned from Nine News, and shortly after joined the Western Australian Premier, Colin Barnett"s office as the Director of Government Media. She moved into the role of strategic communications director in January 2015.