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Donald Albert Roberts Edit Profile

public relations , Media consultant

Donald Albert Roberts, American advertising, public relations, marketing and media consultant. Named Maine Sportscaster of Year National Sportscasters Association, 1962, 63; recipient Tiger award Maine Broadcasting System, 1965.


Roberts, Donald Albert was born on December 17, 1935 in Boston, Massachusetts, United States. Son of Albert Arthur and Linette Violette (Ouelette) Roberts.


Student, University Maine, 1987—1988. Student, University Maine, 1997—1999.


Program manager, director sports Station WIMA-television, Lima, Ohio, 1965—1968. Vice president, general manager Station WABK/WKME, Gardiner, Maine, 1968—1974. President, owner Station WRDO, Augusta, 1974—1977.

Consultant group general manager Valley Communications, Bangor, 1977—1978. President, owner Roberts Advertising Agency, Augusta, 1977—1978. Vice president, general manager Station WLOB AM/FM, Portland, Maine, 1978—1980, Station WKCG/WFAU, Augusta, 1980—1983.

President, owner Roberts & Company, since 1983. Executive vice president marketing, programming and advertising sales State Cable television Corporation, 1983—1992. Consultant general manager Capital Weekly Newspaper, 1993—1994.

Consultant New England Ziebart Dealers Association, 1982-1986.


  • Other Work

    • Contributor articles to professional journals.


President Auburn (Maine) City Council, 1957-1960. Chairman Jefferson-Jackson Dinner, Rockland, Maine, 1959, Preserve Augusta Neighborhood Association, 1989-1994. Delegate Democratic State Convention, Bangor, 1980.

City councilor-at-large of Augusta, 1990-1994. Member Augusta City Charter Commission, 1997-1998. Delegate Maine Republican Convention, 1996, 98, 2000.

Member Southern Kennebec Valley Realtors Association, Cable Advertising Bureau, Cable television Administrators and Marketers, Ohio Sportscasters Association (co-founder 1965), Maine Association Broadcasters (board directors), Kennebec Valley College of Chamber (board directors).


  • Other Interests

    Politics, reading, golf.


Married Gabrielle Dorothy St. Laurent, April 20, 1957. Children: Lynne Dianne, Tammy Denise.

Albert Arthur Roberts

Linette Violette (Ouelette) Roberts

Gabrielle Dorothy St. Laurent

Lynne Dianne Roberts

Tammy Denise Roberts