Background
Hendon, Donald Wayne was born on June 1, 1940 in Laredo, Texas, United States. Son of Jesse Milton and Jeannie Mae (Gallahan) Hendon.
(As the world continues to shrink, the ability to operate ...)
As the world continues to shrink, the ability to operate on a global scale is becoming a neccessity for more and more business people. And the rewards of knowing how to negotiate in different markets can be quite significant. This book is based on the experience of thousands of managers who have attended the seminars run by the authors in more than 20 countries. Topics discussed include how changing conditions in international business are affecting the way people negotiate, the distinct stages of negotiation, the price concession patterns preferred by executives from 15 different countries, how to observe, interpret and use non-verbal behaviour across a range of cultures and the 73 favourite tactics chosen by executives from 11 countries - and how to counter them. With anecdotes, case studies, exercises, checklists and a cultural self-awareness questionnaire, this book aims to actively involve the reader.
http://www.amazon.com/gp/product/0566027267/?tag=2022091-20
( The Way of the Warrior in Business shows you how to bec...)
The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits. The book provides assessment tools, checklists, action plans, and marketing tactics that you can use to: Win price wars, product wars, promotion wars, and channels of distribution wars; Repel attacks from big-name brands and actually defeat them; Win the battle for your customer's mind by positioning your brand appropriately; Effectively market your products and services - and yourself; Plan well - decide on the right things to do and do them right; Become more creative and out-think your competitors; Negotiate well and persuade people to do what you want them to do. Whether you're the marketing manager of a Fortune 500 company or an entrepreneur or small business owner, The Way of the Warrior in Business will show you how to make winning a habit.
http://www.amazon.com/gp/product/193854806X/?tag=2022091-20
(How many of these soft drinks are still around? Hagar-the...)
How many of these soft drinks are still around? Hagar-the-Horrible Cola, Nutrimato, Panda Punch, Sudden Soda, and Yabba Dabba Dew? None. That's because they all failed. And everyone remembers such mammoth marketing mistakes as Coca-Cola's replacement of its market leader with the "New Coke," or Chevrolet's introduction of its Nova automobile into Latin American markets, where in Spanish "no va" means "doesn't go." This book documents numerous examples of marketing disasters like these, focusing on common error patterns and explaining how to avoid them. Highlighting both top brands and lesser known products and services, this book pulls examples from large and small companies, local, national, and international campaigns, consumer and industrial marketers, and profit-making and not-for-profit organizations. From mistakes in new product launches, pricing, and packaging to unlucky choices in advertising and sales strategies, this book helps marketers learn from the bad experiences of others--and avoid costly, damaging decisions of their own.
http://www.amazon.com/gp/product/0844234583/?tag=2022091-20
Hendon, Donald Wayne was born on June 1, 1940 in Laredo, Texas, United States. Son of Jesse Milton and Jeannie Mae (Gallahan) Hendon.
Bachelor of Business Administration in Management, University Texas, 1962. Doctor of Philosophy in Marketing, University Texas, 1971. Master of Business Administration in Marketing, University California, Berkeley, 1964.
Assistant professor marketing University Nevada, Las Vegas, 1970—1971. Associate professor, head marketing area Columbus College, Georgia, 1972—1976. Associate professor, head Master of Business Administration Program University Wyoming, Casper, 1976—1977.
Professor Texas A & I University, Kingsville, 1977—1980, chairman department, 1978—1979. Professor department administration Creighton University, Omaha, 1980—1981. Professor Arkansas State University, 1984—1987.
Endowed chair entrepreneurship University Tennessee, Chattanooga, 1987—1989. Professor, director international business programs Northern State University, Aberdeen, South Dakota, since 1989. Management and marketing consultant, since 1970.
Visiting professor University Melbourne, Australia, 1972, Instituto Tecnologio y Estudios Superiores Monterrey, Mexico, 1973, University Hawaii, Honolulu, 1983—1984, Memorial University, St. John's Newfoundland, Canada, 1981—1983. Professor, head school marketing New South Wale Institute of Technology, Sidney, 1974—1975. Visiting reader University Queensland, Brisbane, Australia, 1975.
Instructor Hawaii Pacific College, Honolulu, 1984. Seminar, conference presenter in field.
( The Way of the Warrior in Business shows you how to bec...)
(How many of these soft drinks are still around? Hagar-the...)
(As the world continues to shrink, the ability to operate ...)
(Presents the skills, tactics, styles, and strategies ever...)
Speaker community groups. Fundraiser American Cancer Society, United Fund, Public television. Member human resources development council Coastal Bend Council Governments.
Member of Sales and Marketing Executives International, Southwestern Marketing Association, Southern Marketing Association, Business Association Latin American Studies, Association Consumer Research, American Marketing Association, American Arbitration Association, American Academy Advertising, Academy Marketing Science, Academy Management, Academy International Business, Mensa, World Trade Club, Sigma Iota Epsilon, Beta Gamma Sigma, Delta Sigma Pi, Alpha Delta Sigma.
Married Brenda L. Bradford, February 27, 1965 (divorced September 1984). Children: Travis J.B., Natalie M. Married Rebecca A. Angeles, October 3, 1984.