Background
Jugenheimer, Donald Wayne was born on September 22, 1943 in Manhattan, Kansas, United States. Son of Robert William and Mabel Clara (Hobert) Jugenheimer.
( The planning and placement of advertising media is a mu...)
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: • International advertising • Campaign evaluation • The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today • Evaluating media vehicles, filled with up-to-date examples • Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media • Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media • Increased coverage of communication planning • Added focus on the importance of media strategy early on in the book • Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.
http://www.amazon.com/gp/product/0765640902/?tag=2022091-20
(The planning and placement of advertising media is a mult...)
The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a 'must-read' for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach and real-world business examples."Improvements for the Second Edition" include: new chapters on Understanding Media Costs, Media Effects and Trends, and How to Prepare a Media Plan; a new appendix on How the Advertising Business Is Organized; a thoroughly revised chapter on Evaluating an Advertising Media Plan; many new examples, illustrations, explanations, and exhibits; and, closer coordination of the content with the updated accompanying workbook, Advertising Media Workbook and Sourcebook, Second Edition.
http://www.amazon.com/gp/product/0765620332/?tag=2022091-20
(Updated and greatly expanded to reflect the explosive gro...)
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
http://www.amazon.com/gp/product/0765626365/?tag=2022091-20
(Updated and greatly expanded to reflect the explosive gro...)
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
http://www.amazon.com/gp/product/0765626357/?tag=2022091-20
( This combination of workbook and sourcebook presents bo...)
This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with plenty of hands-on exercises. Units are compact and easy-to-understand, and they progress in a logical way, from communication planning to media strategies and tactics. The book also includes several valuable appendices: a media math primer, standard media formulae, media planning checklists, and a glossary of media terms. In response to popular demand, the authors have broadened the scope of the book and added more current topics. Changes include: • Many new exercises with new media formats and digital media • A new introduction of the concept of a purchase funnel as a media planning tool • New units devoted to popular social media channels (Facebook, Twitter, YouTube) • Tables and exercises updated with more recent data Online instructor's materials, including workbook answers, are also available to adopters via the Routledge website.
http://www.amazon.com/gp/product/0765640945/?tag=2022091-20
(The new edition of this practical tool combines easy-to-u...)
The new edition of this practical tool combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of actual source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning.Each unit is compact and easy-to-understand, and the units progress in a logical way from basic math through the advertising media process to more complex interrelationships of sources and problems. Numerous hands-on exercises are included in each unit, and for course use instructors can download solutions from the M.E. Sharpe website. The book also includes a media math primer, standard media formulae, media planning checklists, and a glossary of media terms.For this new edition the authors have more closely coordinated the content with that of their accompanying textbook, "Advertising Media Planning: A Brand Management Approach, Second Edition." It includes completely new units on Media Websites, Estimating, Emotional vs. Rational Appeals, Media Buying, Calendars and Flow Charts, and Test Cities and Standards, as well as all-new Media Planning Worksheets and Media Planning Outlines.
http://www.amazon.com/gp/product/0765620340/?tag=2022091-20
(Marketing Objectives and Strategies Spending advertising ...)
Marketing Objectives and Strategies Spending advertising dollars without a written marketing objective is often a waste of precious cash resources. You should decide how you wish to market your products and services. Include the how, where, when, and why in your marketing goals and objectives. This helps target your focus on how you want your company, products and brand to look. Further, you can then create your preferred strategy to achieve your objective. Take this step before you consider the advertising program that complements your marketing strategy and goa
http://www.amazon.com/gp/product/069711791X/?tag=2022091-20
(This volume offers a concise introduction to advertising,...)
This volume offers a concise introduction to advertising, utilizing a practical, essentials approach. The book is organized by the six Cs of advertising, providing an easy-to-remember verbal device to help readers understand the process and organization of the advertising business. Discussions include the following topics: how advertising is created, media, laws and ethics, careers in advertising, and how readers can utilize advertising.
http://www.amazon.com/gp/product/0538190906/?tag=2022091-20
academic administrator advertising executive communications educator
Jugenheimer, Donald Wayne was born on September 22, 1943 in Manhattan, Kansas, United States. Son of Robert William and Mabel Clara (Hobert) Jugenheimer.
Bachelor of Science in Advertising, University of Illinois-Urbana, 1965; Master of Science in Advertising, University of Illinois-Urbana, 1968; Doctor of Philosophy in Communications, University of Illinois-Urbana, 1972.
Advertising copywriter Fillman & Associations, Champaign, Illinois, 1963-1964, 66. Media buyer Leo Burnett Company, Chicago, 1965-1966. Assistant, associate professor University Kansas, Lawrence, 1971-1980, professor jounralism, director graduate studies and research, 1980-1985.
Manship professor journalism Louisiana State University, Baton Rouge, 1985-1987. Professor, chairman department communications and speech Fairleigh Dickinson University, Teaneck, New Jersey, 1987-1989, 92-95, dean college liberal arts, 1989-1992. Chair department English, language and philosphy, 1995.
Professor School Journalism Southern Illinois University, Carbondale, 1995—2005. Professor, chair department advertising College Mass Communications Texas Tech University, since 2005. Director School Journalism Southern Illinois University, Carbondale, 1995-2002.
Adjunct faculty Turku (Finland) School of Economics, since 1999. Advisory consultant United States Army, Fort Sheridan, Illinois, Pentagon, Washington, 1981-1990, American Airlines, 1989-1991, International Business Machines Corporation Corporation, since 1989, United States Department Defense. Consultant editor Grid Publication, Columbus, Ohio, 1974-1984.
Graduate and research director University Kansas, 1978-1984, advisory chairman, 1974-1978. Adjunct professor Turku (Finland) School of Economics and Business Administration, since 1998.
(Updated and greatly expanded to reflect the explosive gro...)
(Updated and greatly expanded to reflect the explosive gro...)
( This combination of workbook and sourcebook presents bo...)
(The new edition of this practical tool combines easy-to-u...)
(Marketing Objectives and Strategies Spending advertising ...)
(The planning and placement of advertising media is a mult...)
( The planning and placement of advertising media is a mu...)
(Media decisions are made every day by agency media person...)
(This volume offers a concise introduction to advertising,...)
(This volume offers a concise introduction to advertising,...)
Subscription manager Journal of Advertising, 1971-1974, business manager, 1974-1979. Chairman University division United Fund, Lawrence, 1971-1972. President School-Cmty.
Relations Council, Lawrence, 1974-1975. Member American Association of University Professors, American Academy Advertising (president 1984-1986, executive director 2004-2008), Association Education in Journalism (head advertising division 1977-1978), Kappa Tau Alpha, Alpha Delta Sigma.
Married Bonnie Jeanne Scamehorn, August 30, 1970 (deceased 1983). 1 child, Beth Carrie. Married Kaleen B. Brown, July 25, 1987.